Branded UX/UI

How can a world-famous brand for household appliances be experienced through digital touchpoints?

Scope

We designed and implemented a new and time-less interface language, thus positioning the well-known brand as a premium choice within a multi-brand organisation. The respective household appliances included ranged from washer and dryer to fridges and stoves.

Impact

The premium range washer/dryer combo premiered at IFA 2017. Our design received a prestigious design award for "its impressive self-explanatory touch control interface", though it had the shortest development cycle in the history of our client.

We developed an award-winning user interface, integrated with the brand identity.

Contact us

Nancy Birkhölzer

Nancy Birkhölzer

Director, Experience Consulting, PwC Germany

Verena Augustin

Verena Augustin

Director, Experience Consulting, PwC Germany

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