Molecular Diagnostics

How can we make molecular laboratory diagnostics more accessible and thus realize new business models?

Scope

A globally renowned healthcare company wanted to introduce their new medical analysis technology to a broader market. To make this a reality, we were consulted, and applied the full spectrum of our design and development skills to the project: User Research, Service Design, Business Design, UX/UI Design, Industrial Design and Creative Technology. The new product, its associated services and business models were developed from the initial idea to a market-ready item.

Impact

Working closely with the client team and future users such as laboratories, hospitals, and practices, we developed a system consisting of a product and its components (cartridges). The business model and platform strategy for suppliers marked a huge innovation for both the market and the company. After an extremely short development period of less than two years, the device was launched. The product received prestigious design awards.

The product makes molecular diagnostics more effective – with award-winning UX and product design.

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Nancy Birkhölzer

Nancy Birkhölzer

Director, Experience Consulting, PwC Germany

Verena Augustin

Verena Augustin

Director, Experience Consulting, PwC Germany

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