Private Equity Newsletter

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PwC Germany I March 2025

Investments in Professional Football

In brief


“Football as an investment opportunity is only for oligarchs” – this was the prevailing perception for many years. Football clubs were widely viewed as “trophy assets” that brought glamour but no real returns. However, since the COVID-19 pandemic, both the number and valuation of football-related transactions have skyrocketed. Is the sector now mature enough for institutional investors?

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Finding new equity stories


Investors who are over-allocated in business services, tech, and healthcare — and are seeking primary assets with a credible equity story — may find new opportunities in the German professional football sector. This industry is becoming increasingly professionalized, with steadily rising valuations in the United States and the Premier League. A notable example is Invision’s involvement with the player agency Representatives of Outstanding Footballplayers (ROOF). Invision adopted a buy-and-build strategy with ROOF before the pandemic and successfully sold its stake in 2024 to the American United Talent Agency, backed by EQT. The professional football sector presents a promising avenue for investors looking to diversify and achieve growth. Thanks to increasing professionalism and rising valuations in key markets, there is potential for substantial returns. However, as became evident last year during negotiations of a private equity investment directly into the German Football League (DFL), there remains extensive public debate and even resentment. We therefore invite you to our event "DIK Pre - Kick" during the DIK in Frankfurt (Deutsche Investorenkonferenz) on April 1, where we will discuss this topic with René vom Bruch, CEO of ROOF, and Florian Preuss, Partner at Invision. The event will start at 6 pm at Deutsche Bank Park - Possmann Bembel Club (FC Frankfurt stadium). Because seating is limited, please register here.

About ROOF and the speakers


ROOF

Europe's leading player agency is the result of years of professionalization and partnership. With a player portfolio market value of approximately €980 million, ROOF has established itself as a market leader. The agency was formed from the merger of arena11 sports group GmbH and Coaches & More GmbH in 2019, which already managed players like Sadio Mané and Marc-André ter Stegen. In 2021, the merger with Spielerrat GmbH took place, and in 2024, the partnership with UTA/Klutch Sports Group. Today, ROOF manages over 150 professional footballers and coaches.

René vom Bruch

  • René is Managing Director of ROOF
  • Licensed player agent by FIFA/DFB since 2008
  • Player agent at ROOF GmbH/arena11 since 2020
  • 2009 - 2020: Managing Partner and Player Agent at Coaches & More GmbH
  • 2001 - 2015: Director Digital TV at UnityMedia (now Vodafone)
  • 1998 - 2001: Senior Consultant at Arthur Andersen Business Consulting
  • Diploma in Business Administration, studied in Gießen and Münster

Florian Preuss

  • Florian is partner and with INVISION since 2015
  • Managed the INVISION investment in ROOF
  • 2008 - 2014: Investment Manager at Montagu Private Equity
  • 2006 - 2008: Analyst in Corporate Finance/M&A at Deutsche Bank AG
  • Diploma in Business Administration, studied in Bayreuth

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Your Private Equity Contacts

Steve Roberts PE Leader EMEA and Germany steven.m.roberts@pwc.com

Dr. Ralf U. Braunagel PE Tax Lead ralf.ulrich.braunagel@pwc.com

Klaus Bernhard PE CMAAS and ESG Lead klaus.bernhard@pwc.com

Patrick Devine Deals Technology Leader patrick.devine@pwc.com

Dominik Roland PE S& Lead dominik.roland@pwc.com

Daniel Spengemann PE Audit Lead daniel.spengemann@pwc.com

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