Strategy and Transformation

Your expert for questions

Dr Peter Gassmann
Strategie and Transformation, Managing Director, Strategy& Europe, PwC Strategy& (Germany) GmbH
Tel.: +49 69 97167-470
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Mastering the crisis to emerge stronger than before

What’s important during the acute phase of the crisis: strengthen communication, develop scenarios

Decisiveness, speed and leadership count during a crisis. Management teams need to focus on both their employees and the organisation as a whole. Clear communication is critical to reassure staff and keep them informed about solutions, but it’s also vital to make sure that your organisation keeps up with what's happening in both industries and countries around the world.  By quickly analysing trends and developing various scenarios, companies can prepare a range of options and do what’s needed to make sure that the business remains operational. 

How you can stabilise your organisation: Build a platform for profitable growth

Companies can position themselves to weather the crisis by motivating employees and reinforcing cost and organisational structures. To emerge even stronger from the crisis, they need to challenge themselves to manage costs now and lay the foundation for profitable growth. To do this, organisations will have to reassess their business portfolios against the background of changes happening, for example in customer behaviours or delivery processes.  Just as essential are concrete plans to ensure a powerful operational restart after the crisis. Companies will need to stay flexible as the environment can change radically during crisis situations.

Why you should focus on strategy now: continuing your own transformation

If you’ve gotten through the crisis well so far,  now is the time to focus on getting your business ready for the future. First and foremost, this means taking a close look at  your business models and portfolio. Do they meet the needs of your markets and customers? Then consider what actions you need to take to strengthen your company, including its organisation, its processes and functions. Forward-looking organisations are recognising and taking advantage of opportunities for strategic transformation, paving the way to a successful future.

Getting through COVID-19 in three waves of response

Mobilise, stabilise and strategise your business. Together we can overcome this difficult situation. We provide tailored services and support to help you navigate your organisation safely through the COVID-19 pandemic. What you will need: an understanding of short-term priorities and a long-term vision.

Mobilise

1. Market and Industry Perspective

Especially during a downturn, you need to keep a close eye on market and industry developments and adapt quickly to changes, adjusting your business where needed. We offer you a consolidated perspective on economic scenarios for a range of different industries and geographies.

Contact

Philipp Wackerbeck (Strategy& Deutschland)
Tel.: +49 89 54525-659
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2. Leadership, Communication and Culture

The COVID-19 pandemic is also posing new challenges for leadership. While each employee is handling the crisis differently, it’s essential to guide them all through the inevitable uncertainties with the right amount and degree of communication. At the same time, it is important to recognise the changes which will result from the pandemic and quickly evolve one's own culture to effectively support employees in, for example, their home office work. Our experts are standing by to support you with your leadership, communication and culture needs.

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Dr. Peter Gassmann (Strategy& Deutschland)
Tel.: +49 69 97167-470
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Stabilise

1. Cost Transformation, Operating Model and Organisation

Companies that align their cost structures and organisation with the new normal can master the crisis and emerge from it even stronger. Organisations will face many challenges during the crisis lifecycle. In the short-term, managing cash and costs is key to ensure operational continuity, while over the mid-term sustainable optimisation of cost and organisational structures will set the foundation for future success.  Over the long-term, companies should prioritise transformation and focus on achieving profitable growth after the crisis.

Learn more about our Fit for Growth methodology.

Contact

Dr. Michael Wagner (Strategy& Deutschland)
Tel.: +49 89 5452-5539
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2. Business Portfolio and M&A Agenda

Especially during times of crisis, it’s critical to reassess your business portfolio and M&A agenda to stabilise your organisation, align it for long-term profitable growth and take advantage of market opportunities.

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Contact

Bernd Jung (Strategy& Deutschland)
Tel.: +49 211 3890-402
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Strategise

1. Strategy, Business Development and Industry Perspective

Organisations can return faster and stronger to growth from a crisis by recognising its dynamic nature of a crisis immediately reassessing their strategy and adapting it to reflect developments. Taking action and staying agile must remain a priority, even when monitoring business developments in turbulent times. It provides the flexibility needed to react quickly to the changes which arise during various phases of the crisis.

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Dr. Peter Gassmann (Strategy& Deutschland)
Tel.: +49 69 97167-470
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2. Strategic Transformation and Reorientation

To emerge from the crisis stronger and ahead of the competition, companies must take decisive and consistent action. Successful companies will seize the opportunity to drive strategic transformation and proactively align their capabilities, cost structures and organisation to the new normal.

Learn more about our Fit for Growth methodology

Contact

Dr. Michael Wagner (Strategy& Deutschland)
Tel.: +49 89 5452-5539
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3. Putting the customer at the heart of sales

During times of "social distancing", sales functions are changing the rules of customer contact. Channel selection, tonality, offer and transaction speed must be reexamined and redefined for many B2C and B2B industries.

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Contact

Olaf Acker (Strategy& Deutschland)
Tel.: +49 69 97167-453
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4. Renewed Purpose: Contributing to Society

The effects of COVID-19 will have a long-lasting impacts on society, politics and the economy. Organisations should get ready for the new normal that will emerge post-crisis, for example by redefining their mission and considering how they contribute to society.

In addition to relocating production of vital items such as drugs or medical devices, the flexibility of organisations is becoming increasingly important. During times of crisis, both politicians and the general public are calling for  production shifts toward necessary goods, employee (re)training, sustainable employment and future-proof value chains.

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Dr. Peter Gassmann (Strategy& Deutschland)
Tel.: +49 69 97167-470
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Dr. Nils Naujok (Strategy&)
Tel.: +49 30 88705-855
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5. Marketing in Times of Corona

COVID-19 requires companies to rethink their approach to customer engagement and customer experience (CX). Considering what customers really need, communicating with them directly, and employing innovative tools can be a strong basis to sustainably strengthen trust and build customer loyalty, keeping an eye on CX post-COVID-19.

Contact

Willibald Kofler (Strategy& Deutschland)
Tel.: +43 1 51822-906
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Current economic and sector-related developments

A digital technology agenda that drives an accelerated transition to new normality

Despite the considerable challenges in all industries and companies, the COVID 19 crisis also offers opportunities for further development that will serve as a springboard for digital transformation. There is a tremendous upward trend in digital initiatives across industries and across the entire value chain.

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Dr. Peter Gassmann

Dr. Peter Gassmann

Managing Director, PwC Strategy& (Germany) GmbH

Tel: +49 69 97167-470

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