How we work

Understand the implications of changing markets and evolving technologies on your customer needs, spotting innovation opportunities.

Identify new opportunities and competitive advantage by analysing technology trends and their potential implications for your business.

Empathise with the experience of employees, uncovering the needs, wishes and pain-points, enabling organizational changes to be more effective.

Gain an edge by understanding the landscape in which your product or service operates, identifying design trends, competitor movements and the performance of comparable offerings.

Define archetypal customers or users to better understand how varying needs affect the design of a product or service.

Map the subjective experience of your user/customer, demonstrating interactions, needs and pain-points for the service over time.

Define, map & prioritise opportunity areas for product and service innovation, anchored in user and market insights.

Map the relationships between key stakeholders relevant to a product or service, involving the perspectives needed to achieve a holistic solution.

Through hands-on exploration, identify the potential and limitations of technology and its potential impact on product or service development.

Identify hypotheses for a product or service concept and test through user experiment, to inform ongoing agile development.

Evaluate all brand assets, examine the brand's value for the company and identify positioning within a brand landscape.

Examine a product or service with a holistic perspective on its life-cycle, finding opportunities for sustainable design interventions – such as repairability, reusability and recyclability.

Explore products and service in their ecosystem context – societal, environmental or organisational, to understand how behaviours can influence the whole system.

Examine the ethical factors of a product or service, drawing on ethical theory in design, business and technology, as well as the direct and indirect stakeholder's ethics needs for a product or service.

Communicate the function and features of a solution to demonstrate its value and guide development decisions.

A systematic and chronological breakdown of product or service development, showing milestones and requirements for the solution.

Visualise the visible and invisible levels of a service system, demonstrating in detail points of interaction between the user and the solution.

Define principles to help future stakeholders to design a coherent and holistic product or service, based on insights and trends.

Generate an early-stage prototype that makes tangible a new concept, valuable when introducing new technologies or conveying novel propositions.

Develop the core elements of a future business model and its corresponding value propositions based on customer and organisational needs.

Generate a framework that covers all aspects of a brand: starting from the essentials such as purpose, positioning, brand character, attributes and values.

Expand the research perspective with an ecosystem map which visualises the key stakeholders and actors in a micro or macro ecosystem.

Look forward to present future possible, probable and desirable worlds for a company or product category, based on trend and ecosystem research.

Define design or business model sustainability strategies for the product or service – for example, circularity or de-carbonisation.

Create mobile, web and screen-based interaction designs either as a part of a larger ecosystem or as an individual element.

Create physical products and engineering solutions either as a part of a larger ecosystem or as an individual element.

Through visual and written materials, communicate the benefits, audience and positioning of a product or service.

Create a comprehensive and illustrated rulebook for the implementation of the design principles across all potential future touchpoints.

Frame hypotheses based upon existing concepts and ideas and test those hypotheses through user-centered, agile methods.

Assess and review the existing backlog against product and business KPIs to ensure efficient and productive product development.

Define a systematic and holistic framework to translate the defined brand strategy into valuable experiences for the user at all levels of interaction – product, price, space, promotion.

Create a functional prototype connecting software and hardware, bridging information between devices or through the cloud, to enable key business, design and technology decisions.

Augment physical spaces with digital information or simulate physical experiences allowing them to be tested before being built.

Through a partly interactive prototype of a mobile, web or embedded app, test concepts with users to validate key design decisions before committing to software development.

Create the character framework for a chatbot or natural language interface which best represents the brand and is based on user feedback.

Develop a highly integrated interface between physical hardware and digital interface, allowing stakeholders to better align user needs, as well as technical and business implications.

Facilitate dialogue with stakeholders about the future through a provocotype which sparks new ways of thinking about the ethical and societal implications of the products we design.

Protect values like transparency, security and privacy through ethical UX designs and interface design.

Develop a physical product from concept to market release, merging new technologies with craftsmanship to create a new dimension of desirability and competitive advantage.

Develop a ready-to-launch product with embedded components, using prototypes to identify requirements, brief production partners and answer open questions. 

Create a brand book to be used as a blueprint and instruction manual for all brand-related activities, serving as an indispensable companion for marketeers and communication agencies.

Sustain best-practice, user-centred innovation throughout your product development process, augmenting your team with design, business and technology expertise.