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How can the Siemens brand be experienced through digital touchpoints?
We designed and implemented a new and timeless interface language, thus positioning Siemens Home Appliances as a premium brand within a multi-brand organization.
The premium range washer/dryer combo premiered at IFA 2017. Our design received the prestigious iF design award in 2017 for "its impressive self-explanatory touch control interface", though it had the shortest development cycle in BSH history. In 2021 we still continue our successful work for the Siemens brand and also work for other BSH brands.
We developed an award-winning user interface, integrated with the brand identity.
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