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Siemens – Branded UX/UI

How can the Siemens brand be experienced through digital touchpoints?

Scope

We designed and implemented a new and ​timeless interface language, thus positioning Siemens Home Appliances as a premium brand within a multi-brand organization.

Impact

The premium range washer/dryer combo premiered at IFA 2017. Our design received the prestigious iF design award in 2017 for "its impressive self-explanatory touch control interface", though it had the shortest development cycle in BSH history. ​In 2021 we still continue our successful work for the Siemens brand and also work for other BSH brands.

We developed an award-winning user interface, integrated with the brand identity.

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