New competitors, new technologies, new business models – companies are finding themselves in a state of constant change. The finance function can become the navigator for this change if it technologically and organizationally repositions itself.
New competitors are transforming entire industries within brief periods of time. New services are taking the place of long-established business and market models. Innovative technological developments are displacing entire ranges of products – a trend not restricted to any one industry or sector. As part of this change, the finance functions and CFOs of companies are gaining a huge amount of importance in both strategic and operational terms. They are becoming the main navigators for this emerging transformation. At the same time, operational business is placing ever-higher requirements on the finance function, requiring more accurate forecasting and more consistent information in order to respond appropriately to changes in the market.
Dr. Klaus-Peter Gushurst
Leiter Industries & Innovation, PwC Germany
Tel: +49 89 5452-5537
Gori von Hirschhausen
Finance Consulting Leader Europe, PwC Germany
Tel: +49 89 5790-6698