Retail and Consumer

The market for retail and consumer goods is undergoing dynamic change. It is more than ever crucial today to transform this process of change into an opportunity and, in so doing, to determine the strategic course for a successful future. Whatever the size of your business, we can guide and support you every step of the way with our in depth and wide ranging industry expertise.

Today's retail and consumer goods companies are facing a multitude of new challenges. Increasing competition and globalisation are just two of these. New technological developments, on the other hand, are opening up possibilities for developing future-oriented sales distribution channels and making far-reaching process optimisation possible across the entire organisation.

Our aim is to provide our clients with proactive advice and assist them in tackling their future challenges. This is why we undertake in-depth research into the retail and consumer industry in order to understand all relevant markets from the point of view of our clients. This gives us the ability to combine our specialist skills with in-depth industry know-how.

Gerd Bovensiepen, Head of the Competence Center Retail & Consumer

Consumer behaviour is increasingly being influenced by changing habits, resulting in a demand for innovative products and marketing concepts. Although price sensitivity retains a high priority, it is now accompanied by a heightened awareness of health and environmental issues as well as responsible business behaviour. In this highly complex environment, it is vital to anticipate future developments, achieve synergies and identify potentials for optimisation.

Teamwork and industry know-how

The Competence Centre Retail & Consumer is an interdisciplinary team of industry specialists with many years of auditing and consulting experience in the retail and consumer goods industry. As industry specialists, we can offer services in the fields of audit and audit related services (Assurance), tax consulting (Tax) and process and performance improvement, crisis management and transactions (Advisory) for both national and international retail and consumer goods companies.

With Retail & Consumer teams in over 50 countries, we not only provide services in connection with the annual audit, but can also help you when entering new markets, optimising your operational and back office processes, implementing compliance programmes or with direct and indirect tax planning.

Collaboration with trade associations and cooperation with universities

PwC is a sustaining member of the Federation of German Food and Drinks Industries (BVE - Bundesvereinigung der deutschen Ernährungsindustrie), the Main Association of German Retailers (HDE - Hauptverband des Deutschen Einzelhandels) and the Brands Association (Markenverband). This ensures that we are always aware of latest developments in the retail and consumer goods industry. Through close cooperation with retail and marketing institutes such as the University of Münster, the University of Saarland and the University of St. Gallen, we have access to the latest in industry-specific research. In addition, we ourselves regularly publish high-quality thought leadership papers, articles and studies.

Continuous learning and education programme

Our retail and consumer experts acquire the necessary industry skills at special seminars, continuously receiving up-to-the-minute information on trends and developments within the industry. In‑depth and timely knowledge transfer is ensured through participation in regularly organised specialist events and industry working groups. Once a year, through our Global Retail & Consumer Business School, we initiate an in-depth dialogue with representatives from leading retail and consumer goods companies on current developments in, and issues facing, the industry.

Our service portfolio includes:

Transactions, financing, restructuring and crisis management

  • M&A advice and transactions consulting
  • Business valuation & appraisal
  • Business plan development and analysis
  • Market and competitor analysis
  • Restructuring advice
  • Business and IT due diligence
  • Post-merger integration
  • Vendor services
  • Incident response and remediation, fraud prevention

Accounting, reporting and auditing

  • Audit of annual accounts
  • Advice on accounting principles and structuring
  • IPO readiness


  • International tax consulting
  • M&A tax consulting
  • VAT consulting
  • Customs and excise duties, foreign trade law
  • Expatriate tax advice

Sustainability management

  • Development and implementation of sustainability  strategies
  • Support for sustainability reporting
  • Support on climate change related issues (e. g. carbon footprint)
  • Sustainable supply chain management

Systems, processes and organisation

  • Support in fulfilling statutory and regulatory  compliance requirements
  • Security and compliance audits for processes and IT systems
  • Process optimisation in the areas of finance and human resources
  • IT governance
  • Assessment and optimisation of internal control systems
  • Company-wide risk management
  • Assessment of performance and quality of internal audit
  • Establishment and restructuring of internal audit
  • Real estate management and transactions advice

Contact us

Dr. Christian Wulff

Partner, Leiter des Bereichs Handel und Konsumgüter

Tel: +49 40 6378-1312

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