Salesforce and IDC honor PwC with "Partner Innovation Award 2020"

22 December, 2020

Prize awarded for global marketing project/significant increase in click-through rate and e-mail open rate

Düsseldorf, December 22, 2020

Salesforce has honored PwC with the "Salesforce Partner Innovation Award 2020" for a digital transformation project in the area of marketing. Working together with a client team, the Marketing Advisory team from PwC implemented an innovative Salesforce platform at Mercedes-Benz and thus achieved a significant increase in the performance and reach of digital marketing campaigns. Building on the foundation provided by Salesforce Audience Studio and Marketing Cloud, it was possible to significantly improve the range and conversion rate of campaigns with the click-through rate (CTR) of certain campaigns rising by as much as 160 percent.

PwC as a strategic partner for car manufacturers in the area of marketing and customer experience

For many years, PwC has been a strategic partner for automotive companies in the area of cloud marketing, supporting the conceptualization, implementation and global rollout of data management and customer data platforms. Salesforce is an area of particular focus here. "Our objective is for our clients to achieve greater marketing and sales success with the assistance of our CRM tools from the cloud. Among other possibilities, this allows for more individualized communication with customers than before, meaning that the customer journey can receive optimal support," says Tyler Prince, Executive Vice President, Worldwide Alliances & Channels, Salesforce, adding: "PwC is one of our partners and uses its BXT model to bring together business requirements and technology so that companies enjoy complete success with their digital transformations".

About PwC:

PwC's purpose is to build trust in society and solve important problems. More than 250,000 employees in 158 countries contribute towards this purpose through high-quality, sector-specific services in the areas of auditing, tax advisory services and corporate consulting.

"PwC" refers to the PwC network and/or one or more of the legally independent network companies. Further information is available at:

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Martin Krause

Martin Krause

PwC Communications, PwC Germany

Tel: +49 151 54181306

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