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PwC Germany I May 2025

Harnessing Cloud Technology for Private Equity and PortCos Success

In brief


In the competitive realm of Private Equity (PE) firms and their Portfolio Companies (PortCos) are increasingly adopting cloud solutions as part of their strategic approach. Cloud technology provides opportunities to enhance value, streamline operations, and reinvent business models.

This article outlines how PE firms can leverage cloud technologies to stimulate top-line growth, optimize bottom-line efficiency, and transform IT infrastructure.

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Embracing Digital Transformation


Digital transformation has become a strategic imperative for PE firms aiming to enhance readiness and manage risk.

  • PortCo Readiness and Risk Mitigation: Ensuring PortCos are prepared for cloud integration minimizes risks and smooths transitions.
  • Business Model Reinvention: Cloud technologies empower companies to rethink and innovate their business models, driving agility and market responsiveness.

Driving Performance and Efficiency Through IT & Cloud


Cloud-based IT solutions are key drivers of performance, providing the flexibility needed for infrastructure modernization and high-impact technological advancements.

  • Infrastructure Modernization: Transitioning from outdated systems to scalable cloud platforms boosts efficiency and allows for dynamic capacity management.
  • High-impact Tech Opportunities: By leveraging cloud analytics and emerging technologies, PE firms can uncover new value and swiftly adapt to changing market conditions.

Innovation and Collaboration: The Role of Emerging Technologies


Emerging technologies foster greater collaboration and serve as catalysts for innovation, aiding PE firms in sustaining growth.

  • AI Enablement: Cloud's computing power enhances AI capabilities, providing deeper insights and improved decision-making processes.
  • Cloud-based Collaboration: Modern cloud infrastructures facilitate seamless teamwork across geographical boundaries, accelerating innovation and shortening development timelines.

Aligning Strategies for Long-term Value Creation


To fully realize the benefits, PE and PortCos firms need to focus on three strategic areas such as:

Top-Line Value Generation: Transforming concepts into market-ready prototypes drives innovation and growth.

  • Leveraging strategic cloud and technology initiatives is crucial for top-line growth, focusing on data-driven strategies, AI adoption, and enhancing customer experiences.
  • Reinventing business models through cloud-native technologies enables faster value realization and helps maintain a competitive edge in the market.
  • Cloud technology provides added value by securing funding, accelerating processes, and adhering to industry best practices to drive business success.

Bottom-Line Optimization: Identifying and refining cost drivers strengthens performance and profitability.

  • Optimize IT and cloud spending through streamlined infrastructure and the elimination of inefficiencies, leading to significant EBITDA improvements.
  • Focus on key areas such as IT architecture efficiency, hybrid/multi-cloud strategies, and application portfolio rationalization to achieve smarter spending and scalable operations.
  • Enhance value by reducing IT operating expenses, automating processes to boost efficiency, and strengthening IT governance to enable better decision-making.

IT Transformation Homework: Developing digital roadmaps aligned with core business priorities ensures effective IT transformation.

  • Incorporating cutting-edge IT and cloud technologies across business processes enhances the overall M&A lifecycle, providing a strategic advantage from pre-deal assessments to post-deal transformations.
  • Streamlining the analysis of enterprise IT value and ensuring compliance with Transitional Service Agreement (TSA) timelines allows for faster integrations and higher-quality carve-out processes.
  • Building a robust IT infrastructure lays the foundation for future growth opportunities, empowering Private Equity firms and portfolio companies to pursue long-term strategic objectives effectively.

By strategically embracing cloud technologies, PE and PortCos can unlock significant opportunities for innovation and efficiency, ensuring long-term success and enhanced investment returns.

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Your Private Equity Contacts

Steve Roberts PE Leader EMEA and Germany steven.m.roberts@pwc.com

Dr. Ralf U. Braunagel PE Tax Lead ralf.ulrich.braunagel@pwc.com

Klaus Bernhard PE CMAAS and ESG Lead klaus.bernhard@pwc.com

Patrick Devine Deals Technology Leader patrick.devine@pwc.com

Dominik Roland PE S& Lead dominik.roland@pwc.com

Daniel Spengemann PE Audit Lead daniel.spengemann@pwc.com

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