PwC acted as exclusive financial advisor on the sale of Native Instruments Group
The Deal
The PwC M&A team is pleased to announce the successful sale of the Native Instruments Group ("Native Instruments") to inMusic, a global leader in music technology.
Native Instruments is a pioneering developer of industry-defining platforms including Kontakt, the world's leading sampler platform, Traktor, the professional DJ platform of choice, as well as the mastering and audio production tools iZotope, Plugin Alliance, and Brainworx. With a direct relationship with over 25 million registered users, Native Instruments has built one of the most engaged communities for creators worldwide.
The German Native Instruments companies filed for insolvency in January 2026. Attorney at law Prof. Dr. Torsten Martini (GÖRG) was appointed as insolvency administrator and initiated a structured, international M&A process which was led by PwC M&A.
“Native Instruments represents everything we look for in a partner: exceptional products, a deeply engaged community, and a clear point of view on what musicians want. Bringing the platforms together allows us to move faster, deepen integration, and build better tools for creators.”
“Finding the right partner has been our goal throughout this process. With inMusic we have found a partner whose beliefs and ambitions align with ours – and whose understanding of what these brands mean to musicians and producers gives us real confidence in what comes next. This is the beginning of a new chapter for Native Instruments and for the community that has stood with us.”
The sale of Native Instruments was led by PwC M&A, effectively utilizing the team's combined expertise in technology transactions and distressed M&A practice. Despite a highly complex transaction environment given the insolvency setting and the global nature of the business, PwC was able to run a competitive process attracting significant interest from both strategic and financial investors. inMusic ultimately convinced the creditors with the most attractive offer and a compelling strategic concept that ensures the long-term continuation of the Native Instruments brands and products. The definitive agreement was signed in mid-May 2026, with closing at the beginning of July 2026.
Native Instruments
Native Instruments, headquartered in Berlin, is a pioneering force in music technology with a product portfolio spanning software instruments, effects, DJ tools, and hardware controllers. Native Instruments generated revenues of approximately €100 million.
inMusic
inMusic is a Rhode Island-based music technology company whose portfolio includes Akai Professional, Alesis, Alto Professional, Denon DJ, Denon Professional, ION Audio, M-Audio, Moog Music, Numark and Rane. Founded in 1992, inMusic is dedicated to developing quality performance and production instruments for musicians across the globe.
GÖRG
GÖRG is one of Germany's leading independent commercial law firms and ranks among the top 10 German insolvency law firms. More than 370 professionals work at five central locations in Hamburg, Berlin, Cologne, Frankfurt/Main and Munich, as well as in 26 other insolvency administration offices throughout Germany. Among them are numerous insolvency and restructuring experts who have already made a name for themselves nationwide in high-profile insolvency and restructuring proceedings.
PwC
The global PricewaterhouseCoopers network is a worldwide association of independent auditing and consulting companies which together employ more than 365,000 people in 136 countries. Our global network comprises over 2,200 M&A professionals all over the world, realising approx. 400 successful transactions per year. We specialise in a wide range of independent M&A services including advice on acquisitions and disposal, mergers, public takeovers, privatisations as well as structured financing.
The PwC M&A team included Timo Klees (Partner), Fabian Dalka (Director), Julia Jaumann (Senior Manager) and Julia Buchheister (Senior Associate). The M&A team was supported by the US based international tax team led by Joel Slavonia (Partner).
Contact us
Partner, Head of Corporate Finance | M&A Distressed & Special Situations, PwC Germany
Tel: +49 151 10060451
