Future-Ready – from Data Platforms to AI Applications: Unlock the full potential of AI for your business. PwC supports you at every stage of your data and AI transformation.
Artificial intelligence (AI) is dramatically reshaping vast swathes of the global economy, fundamentally changing the digital landscape. The potential for businesses is enormous: generative AI and agentic AI are driving growth and fuelling innovation. They enable faster, smarter decision-making, increase process efficiency, reduce costs, and offer a vital tool in addressing skills shortages. However, AI applications only deliver successful outcomes when built upon high-quality data. A robust data platform is essential for organisations to leverage data effectively and achieve reliable results. We support businesses through this transformation with a holistic approach, from strategy development to implementation.
“For AI to deliver on its promise, a robust data foundation and the right framework are essential. Only then can businesses deploy AI applications securely and trust the results.”
Drive innovation strategically
Gain decisive insights
Unleash the full potential of AI
Build a sustainable foundation for growth
Meet ethical and legal requirements
The Challenge
Everyone wants to leverage Artificial Intelligence, but few manage to derive real value from generative AI. The problem: AI models often remain stuck in the “Proof of Concept” stage, or businesses fail to scale AI’s potential and integrate it into their organisation. Often, the concrete working methods of teams are unclear. Resources are wasted because team members work on the same fundamentals across different use cases.
Our Offering
By working together on concrete, value-adding use cases, our AI consultants establish relevant roles and responsibilities within your team. Your teams gain practical experience through our best practices. Furthermore, we define standardised patterns within the projects to identify and leverage synergies across different use cases.
How it works in practice
Based on your strategic objectives, we define application patterns, leveraging our best-practice experience. We are not tied to any specific technology: our GenAI Factory can be set up on Azure, Google Cloud Platform (GCP), Amazon Web Services (AWS), or on-premises.
Your Benefits
Users of our GenAI Factory quickly build skills and expertise in generative AI. They benefit from our best practices and can rapidly scale use cases for efficient utilisation within their own organisation. This significantly reduces the effort required per use case.
The Challenge
Embedding AI into business processes and applications is complex. Major technology providers like SAP and Microsoft have announced the integration of AI into business processes with applications such as SAP Joule and Microsoft Copilot. Before implementation can begin, a cost-benefit analysis must be conducted, and the impact on IT architecture, operations, and governance must be considered. But what does this mean specifically for ongoing and planned S/4 transformations?
Our Offering
We support you with AI solutions for the digitisation and transformation of core business processes to increase operational efficiency, optimise workflows, and enable data-driven decision-making. We leverage our close partnerships with major technology providers to avoid redundant solutions.
How it works in practice
Our AI consulting always follows a use-case-driven approach. We are convinced that embedding AI in business processes will increase business value. Therefore, in the first step, we create a portfolio of business AI use cases. In the second step, we work with you to develop an implementation plan for the resulting use cases.
Your Benefits
Embedding AI into core business processes offers significant advantages, such as increased operational efficiency. Our business and technology experts bring deep expertise in applying AI to business processes and applications, combining business acumen with technological proficiency. You also benefit from our strong partnerships with all major technology providers.
The Challenge
Often, companies lack a comprehensive AI strategy and clarity on how and with what, specifically, (generative) AI should create business value. Different functions rarely or insufficiently coordinate with each other. There is a lack of transparency regarding the starting point and alignment with the business strategy.
Our Offering
We identify (Gen)AI use cases across the entire value chain and ensure alignment with relevant cross-functional stakeholders. Together, we assess the potential of each use case and ensure that prioritisation aligns with the overall strategy. Finally, we define a roadmap for implementation, considering organisation, processes, and technology.
How it works in practice
We organise workshops with cross-functional stakeholders to combine external expertise with internal company insights and identify the most promising (Gen)AI use cases. Our AI consultants consolidate the use cases, conduct an initial assessment of the value potential, and create a roadmap for implementation.
Your Benefit
You gain transparency regarding relevant (generative) AI use cases across your entire value chain and their associated value. We outline a clear path for implementation and handle the coordination and change management with the involved stakeholders across different functions.
The Challenge
Deriving insights from data initially requires significant manual effort. Furthermore, the data landscape is often so heterogeneous that it’s difficult to combine different data sources and platforms. Additionally, data governance across the organisation is becoming increasingly demanding, particularly regarding quality, availability, and reliability.
Our Offering
We build or overhaul existing data platforms based on business requirements. From the outset, we consider relevant data and AI use cases that will subsequently run on the platform. Naturally, we ensure the platform remains state-of-the-art to keep pace with rapid technological advancements.
How it works in practice
In the first step, we create a use case portfolio. Typically, we then build the platform incrementally, always keeping the target state in mind. This iterative approach enables rapid feedback and facilitates necessary adjustments. Our AI consulting team prioritises combining the expertise of our business and technology experts at every stage.
Your Benefits
You gain clarity on relevant (generative) AI use cases and their value, along with a clear and actionable plan. We also take care of coordinating the process and results with all involved stakeholders and implementing innovative change management measures.
