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When it comes to economic indicators, the Greater Munich area is always way ahead: the region has around 11 percent of Bavaria’s population, but generates almost 20 percent of the state’s GDP. There are many reasons for this, one of which is the area’s very healthy mix of industries and companies. As well as global players, the region is also home to many innovative startups and international family businesses that have been successful for generations. The region’s good infrastructure is attractive for businesses; there are also first-class universities, renowned non-university research institutions and a unique cultural landscape. This means that Munich is well equipped for the challenges of the present and the future – as are the 2,200 employees at PwC’s Munich office, providing support to DAX companies, family businesses and the startup scene with a comprehensive range of auditing and consulting services.
"In Bavaria, I find exactly the kind of clients that motivate and inspire me every day in my work: international, innovative companies – often owner-managed – that I can support in their digital transformations and on their journeys into the future. ‘Linking laptops and lederhosen’ in a sustainable way that fits each client just right is very important, as the combination of technology and tradition is a key success factor for companies in the region."