Generative AI (Artificial Intelligence)

A digital innovation

Your expert for questions

Dr. Stefan Pühl
Partner at PwC Germany
Tel: +49 160 91798-785

Unlocking the value of generative AI

Generative AI systems – like ChatGPT by OpenAI, are reshaping how organisations approach content production, customer experience, and automation, revealing fascinating new possibilities. However, the fast pace of development in ChatGPT and other OpenAI systems and the limitations connected with deployment might be challenging for many businesses. This is where our team of independent technology and consulting professionals comes in.

We assist our clients in unlocking new sources of value and transforming their operations by taking a holistic approach to integrating artificial intelligence. Our expertise enables organisations to optimise fundamental business processes, utilise current and new digital channels, or disrupt the market with new and creative solutions.

Our experience in artificial intelligence and machine learning ensures that generative models become a powerful element of your operations, from prototypes to fully integrated business models.

We assist businesses in discovering the right digital products and customer services, ensuring they stay ahead of the competition using our comprehensive knowledge of global technology trends. By partnering with us, you can confidently overcome the obstacles of acquiring, sourcing, investing, and collaborating on generative AI.

The GenAI Building Blocks: Your Guide to Human-led, Tech-powered Transformation

Discover the transformative power of generative Artificial Intelligence (GenAI) in our new article series, “The GenAI Building Blocks: Your Guide to human-led, tech-powered Transformation”. Learn how GenAI is rapidly changing the rules of innovation, efficiency, and strategy, why operational data is becoming a strategic asset for businesses, and how trust can be built in this new technology. Our authors provide exclusive insights and practical tips to help you harness the potential of GenAI for your company.

Learn more

Key applications for AI

Showcasing the creative, adaptable, and data-driven solutions that AI offers. While not exhaustive or mutually exclusive, our list is a starting point for understanding generative AI models and their implications for your business.

Explore the potential of generative AI systems

Create and optimise content.

Support sales teams with personalised interactions and offers.

Plan and optimise resources and counteract talent shortages.

Automate repetitive jobs and improve processes.

Numerous applications spanning recruitment, employee management, and training.

Financial reporting, models, and simulations.

Diverse applications in risk management.

One of the strongest areas for Generative AI.

< Back

< Back
[+] Read More

Take the next step in generative AI

Get in touch with us today, and we help you with your generative AI scenarios. We will be glad to assist you.

Professional Support for Innovation and Transformation

Generative AI strategy and market potential

Generative AI is the next major technology that companies must prepare for. We help organisations discover their generative AI market potential by assessing their ambitions and value proposition. We offer an unbiased professional perspective on the business cases that your tools cover and prioritise them based on feasibility and potential. Our holistic approach helps organisations overcome the challenges of implementing generative models and unlock new sources of value in their operations.

Generative AI business model design

We help companies leverage generative AI to exploit economic opportunities provided by digital services and solutions, supporting the development of use cases based on existing implemented products. By enabling organisations to lead the way with a thorough understanding of profitability and market readiness, we ensure they are at the forefront of their industry.

Generative AI capability design and built up

We start by understanding the baseline of organisations’ current AI capabilities, then identify gaps and define requirements for implementing generative AI. From there, we determine the necessary initiatives and design a roadmap for successful implementation, followed by hands-on support for smooth execution. Our approach enables organisations to sustainably transform their way of working in readiness to use generative AI actively.

Our comprehensive solution consists of several steps. These include assessment, platform design, technology build-up, and experimentation phases. Our expert team designs the frameworks that meet organisations’ unique needs and builds the necessary technologies to support them. With our approach, we help organisations realise the full potential of generative AI and gain a competitive edge in a rapidly changing marketplace.

Generative AI operating model

We offer a comprehensive service for implementing generative AI into the organisational structure and provide a capability assessment to align a contemporary business strategy and vision. By designing a structural organisation that embeds generative AI in all appropriate business functions, we focus on meaningful business alignment, an generative AI-enabled process organisation for effective collaboration, and viable and sustainable organisational structures. With our approach, we help organisations achieve greater efficiency, productivity, and alignment across business operations, positioning them to compete with other digital market leaders.

We enable your organisation to take full advantage of Generative AI models

Our BXT approach for generative AI Excellence

Embrace the power of generative AI tools with our BXT-focused approach, which integrates the critical aspects of business, experience, and technology to help your organisation succeed in today's rapidly evolving digital economy. Our holistic approach embraces diverse perspectives and encourages collaboration by considering your whole organisation and end-users. By emphasising the human factor, we ensure that AI technology empowers, improves, and inspires rather than hinders or intimidates.

Business view

We guide you in deploying AI systems to deliver business value by simplifying processes, improving decision-making and driving innovation. Our experts work with you to tailor generative AI tools to your organisation's specific challenges and opportunities, ensuring its ability to create real results. By utilising AI, your company can benefit from data-driven insights to meet strategic goals, increase cost savings, and grow revenue. Additionally, generative models enable scaling capabilities and adapt as your organisation grows, maintaining a competitive edge in the industry.

Experience view

Generative AI work allows previously unimagined new content creation, design, and problem-solving possibilities. We concentrate on creating seamless user experiences (UX) that enable easy integration of AI into daily tasks and interactions to realise its full potential. Our professionals assist in building user interfaces that are intuitive, responsive, and configurable, allowing a larger audience to benefit from this cutting-edge technology. By understanding individual needs and addressing key questions about user experience, inclusivity, ethics, and the balance of control and autonomy, we pave the road for more natural, human-like interactions with machines as generative AI models evolve, encouraging collaboration with AI-powered solutions.

Technology view

It can be difficult to navigate the implementation of artificial intelligence, but our experts:

  • Provide direction and assistance.
  • Ensure effective AI adoption within your organisation's technical environment, considering enterprise architecture, legacy systems, and running IT contracts.
  • To maximise the potential of generative AI, assist you in defining precise objectives, selecting appropriate business cases, evaluating compatibility, and optimising the overall system architecture.
  • Assess technical feasibility, scalability, identify accurate and accessible data sources, address security and privacy concerns, and determine the necessary resources for implementation and maintenance.

By providing tailored support and answering critical questions, we enable your organisation to take full advantage of generative AI models, such as ChatGPT, for innovation and improved communication across systems.

Responsible use of generative AI

Generative AI models such as ChatGPT offer numerous potential applications in the corporate context, such as creating, summarising or translating texts or writing programming code. However, there are also some risks associated with the use of such programmes. Upcoming regulations are intended to counteract these risks and ensure the responsible use of AI.

Learn more

Follow us

Contact us

Dr. Stefan Pühl

Dr. Stefan Pühl

Partner, Digital Leader, PwC Germany

Tel: +49 160 91798-785

Mark Dinko Orlic

Mark Dinko Orlic

GenAI Leader, PwC Germany

Martin Röser

Martin Röser

Director, Digital Platform Business Advisory, PwC Germany