Mathias Elsässer
Partner
PwC Germany
“I take pleasure in embracing change and thrive on challenging myself, my clients, colleagues, global thought leaders, and CMOs to reimagine how to excel in the transition from traditional 'mad-men' to analytical 'math-men' marketing.”
As a Partner for “Marketing Advisory” and a member of the customer transformation leadership team at PwC, Mathias possesses over 27 years of professional and managerial experience in Consulting.
Throughout his career, he has collaborated with global organisations across the Retail, Consumer Goods, B2B Industrial Products, Pharma, Entertainment/Media, Automotive, and Financial industries, overseeing strategy, business, and cloud transformation projects for major European companies.
He owns a degree in physics from KIT in Germany and an international executive MBA from HFU. Moreover, he is renowned for his innovative application of physics in marketing and has been invited to speak at various inspiring events including OMR, D3Con, dmexco, dreamforce, cebit, and has delivered lectures at multiple universities such as HSG, HFU, FAU, ISM.
From Mad-Men to Math-Men | When physicists start thinking about marketing
At a glance
Areas of focus
- Automotive industry
- Customer Transformation
- Data & AI
- Digital
- Financial Services
- Health industries
- Retail and consumer goods
- Industrial production
- Media and Telecommunications
- Transport and Logistics
Experience
- Marketing
- CRM
Education
- Diploma in Physics (KIT)
- Executive MBA (HFU)
- Executive Program INSEAD
