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Transactions: Retail and Consumer

In the last ten years, the primary focus of the retail and consumer goods industry has been the transition from traditional retail to online retail, as well as the shift to omni-channel shopping, which includes the use of social media and new marketing channels.

In addition, slow growth in mature markets, back-to-core strategies and strong interest in private equity investments have driven deals and restructuring activities. Old household names have given way to new household names.

The current key M&A topics in this industry are

  • Expanding and/or securing new marketing channels
  • Evaluating the robustness and scalability of the underlying technologies

  • Flexibility of cost structures and how quickly they can be adapted to market changes

  • Setting up and developing supply chains, and analysing their impact on deal complexity (e.g. franchising, rental and supply agreements)

  • The importance of data analytics in supporting investment

  • Achieving a robust tax setup that is aligned with the operating model

Drive your growth and secure your future

Our specialised Retail and Consumer (R&C) Deals team supports you in successfully implementing your M&A plans, divestments or restructuring activities in order to achieve the maximum amount of added value. We combine our expertise in strategic, tax-related, financial, operational and valuation-related topics with our comprehensive industry knowledge and our strong credentials.

An overview of our services

  • Initiating and structuring deals – from searching for targets through to conducting negotiations
  • Performing solid and customised due diligence in areas including finance, retail, tax and operations / IT

  • Identifying opportunities for value creation that support your investment, and supporting the optimisation of the tax and financing structure

  • Providing access to recognised experts with experience in all of the relevant subsectors, as well as regional expertise and knowledge of international transactions

  • Support at every stage in the transaction cycle

"Transactions: Retail and Consumer" is part of our consulting service. An overview of all our transaction processes you can find here.

Contact us

Dr. Christian Wulff

Dr. Christian Wulff

Consumer Markets Leader, EMEA, PwC Germany

Tel: +49 40 6378-1312

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