Inhale. Exhale. Move
That’s why we’re creating a space to pause and reflect. A space where thought leaders from business, academia, and politics come together to exchange ideas, gain fresh perspectives, and co-create the mobility of tomorrow.
Our motto, “Inhale. Exhale. Move.”, is more than just a slogan—it’s an invitation to take a breath amidst the fast pace of the industry, refocus, and move forward with clarity and purpose.
A curated program at our IAA Conference stage featuring over 100 top-tier speakers, inspiring keynotes, engaging panels, and deep dives into topics like digitalization, AI, sustainability, urban mobility, and many more.
Together with our co-hosts – Microsoft, global insurer Allianz Partners, the University of St.Gallen and Strategy& – we’re creating a space where mobility isn’t just showcased, but reimagined.
PwC @ IAA MOBILITY 2025
The Smart Mobility Space is a vibrant forum for new approaches and perspectives on future mobility. Transformation is a team sport, and we would like to thank everyone involved for five exciting days that speak for themselves – for example in the video below.
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PwC @ IAA MOBILITY 2025 (UT eng.)
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Smart Mobility Space presented by
Smart Mobility Space: Keynotes & Panel Discussions
Monday, 8 Sept
Press Day
- 12:30 – 13:30
Welcome Session: How we Move – Introducing the Smart Mobility Space.
Harald Wimmer (PwC Germany)
Joachim Franz (Microsoft)
Michael Maicher (Allianz)
Dr. Philipp Scharfenberger (University of St.Gallen)
Moderator: Leanne Mair
- 13:30 – 14:45
The CEO’s Agenda: Mastering the Mobility Transformation.
Petra Justenhoven (PwC Germany)
Agnes Heftberger (Microsoft Deutschland)
Dr. Stefan Hartung (Robert Bosch)
Dr. Georg Stamatelopoulos (EnBW)
Marc Winterhoff (Lucid Motors)
Moderator: Markus Lanz
You can find the livestream for this panel at www.iaa.de.
- 16:00 – 17:00
Value in Motion: Financing the Transformation of the Automotive Industry.
Henning Block (Rothschild & Co)
Dr. Tobias Braun (BENTELER)
Kathrin Daecke (Mercedes-Benz)
Wolfgang Wimmer (UniCredit)
Moderator: Daniel Steiner (PwC Germany) - 17:15 – 18:15
Towards Sustainable Mobility in Cities.
Mauricio Rodas (Former Mayor of Quito)
Dr. Robert Martin (Beta Mobility)
Stefan Gerwens (ADAC)
Moderator: Hazem Galal (PwC Middle East)
Tuesday, 9 Sept
Official Opening
- 09:30 – 10:00
Morning Briefing
Michael Maicher (Allianz), Rupert Stuetzle (Microsoft)
Prof Dr. Andreas Herrmann (University of St.Gallen)
Moderator: Leanne Mair & Harald Wimmer (PwC Germany) - 10:15 – 11:15
The Middle East in Motion: from Energy Exporter to Smart Sustainable Mobility Powerhouse
Amir Melad (ION)
Fadi Alshaikh (Volt Charge)
Saba Azizi (CATL)
Moderator: Heiko Seitz (PwC Middle East) - 11:30 – 12:30
Wettbewerbsfähiges Europa – mit oder trotz Regulierung
Olaf Schick (Continental)
Dr. Eckart von Hirschhausen
Prof. Dr. Ann-Kristin Achleitner
Moderator: Kolja von Westerholt & Daniela Hanauer (PwC Germany)
- 12:30 – 13:30
What you Really, Really Want? New Ways in Customer Centricity
Jan Wehmeyer (Cerence AI)
Frank Kaleck (Microsoft)
Andreas Biehl (Mercedes-Benz)
Christopher Karatsonyi (Car Maniac)
Moderator: Cosma Nouschirvan (PwC Germany) - 13:30 – 14:30
German Virtues and Chinese Skills. Readjusting Chinese-German Cooperation in the Auto Sector.
Lin Changbo (Dongfeng Liuzhou Motor)
Andy Zhang (PATEO)
Lv Nan (Kotei)
Dr. Zheng Kang (ATTC)
Moderator: Jun Jin (PwC China) - 14:45 – 15:45
Goodbye Free-trade! Hello Deal-Maker Economy.
Victor Fedeli (Government of Ontario)
Dr. Jasmin Gröschl (Allianz)
François Roudier (OICA)
Moderator: Clemens Koch (PwC Germany)
You can find the livestream for this panel at www.iaa.de. - 16:00 – 17:00
Agentic AI. Taking Artificial Intelligence to a New Level.
Fireside Chat (16:10 – 16:50)
Ulrich Homann (Microsoft)
Magnus Östberg (Mercedes-Benz)
Moderator: Katharina Leschinsky (Microsoft) - 16:30 – Open End
Opening Reception with DJ Phil Fuldner
Wednesday, 10 Sept
B2B Day
- 09:30 – 10:00
Morning Briefing: Ready if you are? Insights from the Global PwC Strategy& E-Readiness Study.
Francesco Papi, Iacopo Neri (Strategy& Italy)
Patrick Amberger (Strategy& Germany)
Jun Jin (PwC China), CJ Finn (PwC USA)
Moderator: Jana Kugoth (Tagesspiegel) - 10:15 – 11:15
Need for Speed: (AI-)Accelerated Product Development.
Robert Lokner (Microsoft)
Michael Sicker (Continental)
Sebastian Lasek (Volkswagen Group)
Moderator: Oliver Bergius & Jochen-Thomas Morr (PwC Germany) - 11:30 – 12:30
Better Safe Than Sorry. How to Insure and Finance the Mobility of Tomorrow?
Susan Poynor (Allianz Partners)
Ronny Seidel (BNP Paribas Personal Finance)
Lawrence Hamilton (Lucid)
Dr. Philipp Wackerbeck (Strategy& Germany)
Moderator: Jana Kugoth (Tagesspiegel) - 12:30 – 13:30
Lunch Chat: Snapshot on the Mobility Transformation in India.
Kavan Mukhtyar (PwC India)
Nishant Arya (JBM Group) - 13:30 – 14:30
Together, but fast enough? SDV cooperation as Europe’s answer to China.
Georg Doll (Microsoft)
Marcus Welz (Hyundai Connected Mobility)
Tim Gude (Volkswagen Group)
Michael Schaffert (Bosch)
Moderator: Tanjeff Schadt & Christian Brickenstein (Strategy& Germany) - 14:45 – 15:45
Size Matters. Profitable growth as EV charging markets scale.
Stian Bjørhei (Elaway)
Johan van Kooten (AMPECO)
Ilker Akkaya (EWE Go)
Moderator: Milos Bartosek (Strategy& Norway) - 16:00 – 17:00
The Robo-Shuttle Economy. Next Level Public Transport?
Impulse: Prof. Dr. Andreas Herrmann (University of St.Gallen)
Dr. Yong Geßner (Baidu)
Thomas Drewes (DB Regio Straße)
Shy Hingali (Wayve)
Clemens Rengier (Holon)
Moderator: Jonas Seyfferth (Strategy& Germany)
You can find the livestream for this panel at www.iaa.de. - 17:15 – 18:15
New Horizons. The Automotive Industry in the ASEAN Region.
Asrulnizam Addrus (MIDA)
Jongkie Sugiarto (GAIKINDO)
Mohit Kochar (KPIT)
Yeap Swee Chuan (AAPICO)
Moderator: Patrick Ziechmann (PwC Malaysia) - 18:30 – Open End
Women in Mobility meets Women and Energy.
Moderators: Annabelle Kliesing (Strategy& Germany) & Sylvia Friedrichs (PwC Germany)
China Business Group Networking Meeting
Get-Together
Thursday, 11 Sept
B2B Day
- 09:30 – 10:00
Morning Briefing: Autonomous Mobility Facts 2025 – from pilots to global reality
PwC-Study presented by Yuji Fujita and Mario Yamaguchi (PwC Japan) - 10:15 – 11:15
Winning the Home Energy Ecosystem. Can Automotive Players Reinvent Themselves?
Fiona Howarth (Octopus Electric Vehicles)
Dr. Frank Spennemann (Mercedes-Benz Mobility)
Dr. Anica Mertins (NOW)
Tim Mitterer (SWM)
Moderator: Dr. Johannes Schneider (Strategy& Austria) - 11:30 – 12:30
Reconfigurating the Value Creation of Suppliers.
Dr. Marc Coenenberg (MAHLE)
Benjamin Krieger (CLEPA)
Abdullah Atilgan (Motherson)
Moderator: Dr. Raimund Wolf (Strategy& Germany) - 12:30 – 13:30
Rethinking Corporate Mobility. PwC Lab for Smart Mobility Insights.
Luisa Stöhr (University of St.Gallen)
René Rather (ParkHere)
Moderator: Steffen Leffler (PwC Germany) - 13:30 – 14:30
Moving Together Towards a Sustainable Future of Mobility. Now.
Dr. Olga Nevska (Telekom MobilitySolutions)
Daniel Patnaik (Audi)
Stefan Henkelmann (BENTELER)
Moderator: Daniela Hanauer (PwC Germany) - 14:45 – 15:45
Why buy? From Ownership to Usage.
Michael Maicher (Allianz)
Maximilian Wühr (Finn)
Florian Schwendner (Hyundai Connected Mobility)
Hans Kristian Aas (Casi)
Moderator: Antoinette Meehan (PwC UK)
You can find the livestream for this panel at www.iaa.de. - 16:00 – 17:00
Charging up Value Creation. Success Drivers for a European Battery Cell Production.
Prof. Dr. Achim Kampker (RWTH Aachen)
Erhard Schletterer (ACC)
Dr. Stephan Bach (Mercedes-Benz)
Dr. Jörn Neuhausen (Strategy& Germany)
Moderator: Dr. Phillipp Rose (Strategy& Germany) - 17:15 – 18:15
Get Movin’. Reinventing the Industrial Value Creation.
André Petry (Tacto)
Roy Uhlmann (Motor Ai)
Christine Schütz (Volkswagen)
Alexander Hartmann (Audi)
Moderator: Lisann Tandy (PwC Germany) - 18:30 – Open End
Startup Reception
Women’s Leadership Networking
Friday, 12 Sept
B2B Day
- 09:30 – 10:00
Morning Briefing: Countdown to EUBR: Untangling Battery Passport Implementation
Presenter: Husen Kapasi (PwC Germany), Sylwia Patron-Ravida (PwC Germany) - 10:15 – 11:15
Masterclass SMART Mobility Management Deepdive China
Moderator: Dr. Hans-Peter Kleebinder (University of St.Gallen) with
Prof. Dr. Zheng Han (Tongji University) - 11:30 – 12:30
AD-Projects Landscape. PwC Lab for Smart Mobility Insights
Stefan Schorb (University of St.Gallen)
Nicola Hare (PAVE Europe)
Moderator: Gabriel Flore (PwC Germany) - 12:30 – 13:30
Lunch Chat
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