PwC at Hannover Messe 2025

Solutions for the Industry's Global Challenges

Digitalization and Sustainability Go Hand in Hand

Today’s businesses face immense challenges: soaring energy costs demand reduced consumption, CO2 footprints must shrink, and all while adapting to evolving regulations. This requires industry to transform, embracing digitalization and sustainable value creation.

A key driver of this transformation is Artificial Intelligence (AI). In manufacturing, AI offers enormous potential to optimize processes, boost efficiency, and minimize resource use.

PwC not only supports companies in this transformation – from strategy to implementation – but also provides targeted advice on integrating AI solutions into their production processes. This empowers businesses to fully leverage the opportunities of digitalization and sustainability, securing their competitiveness over the long term.

Find us at the AWS booth!

Visit us at the AWS Partner Booth (Hall 15, Stand D76) to experience two exciting Use Cases:

  1. Print Your Own Merch: Witness firsthand how we leverage innovative cloud services to digitize the physical T-shirt printing process. This includes real-time dashboards, "Chat with Your Data" capabilities, and computer vision-enhanced workplace safety.
  2. Factory Assistant on AWS: Discover our open-source Data & AI solution that transforms your OT machines into intelligent systems, scaling across over 100 factories and 1,000 devices.

Our program at Hannover Messe

PwC Strategy& GenAI Study with VDMA, March 31, 2025, 9:30 AM

Discover how generative AI can increase profitability and foster innovation in mechanical and plant engineering. Join us for our kick-off event and panel discussion at 9:30 AM on the Digital Transformation Stage in Hall 17, Booth E44. Following the discussion, a press conference will be held at 12:00 PM. in the Convention Center Arkaden, Room 234. You can also learn more about this study at the VDMA booth in Hall 15, Booth F28.

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Keynote: The Impact of AI on Operations, March 31, 2025, 1:00 PM

Artificial intelligence (AI) holds immense promise for the manufacturing industry, yet many companies struggle to translate its potential into tangible results. This presentation unveils key findings from PwC and Microsoft's latest market research on the manufacturing sector in EMEA, exploring how leading companies are integrating AI into their operational processes. Gain valuable insights into the proven advantages of AI implementation, from increased efficiency to enhanced decision-making. We’ll delve into the investment landscape, helping you understand where to prioritize resources for maximum impact. Through real-world use cases, you'll learn from successful AI deployments across different manufacturing environments and processes. We'll also provide practical guidance on developing and executing effective AI integration strategies, while addressing common challenges and pitfalls associated with AI adoption in manufacturing. Leave this presentation equipped with actionable insights and recommendations to successfully integrate AI and unlock its transformative power within your own organization.

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Guided Booth Tour, March 31, 3:30 PM

Join us for a guided tour showcasing how our partners and clients are driving innovation and shaping the future of manufacturing.

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Further insights

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Contact us

Stefan Schrauf

Stefan Schrauf

Partner, PwC Germany

Jens Fath

Jens Fath

Partner, Operations Transformation, PwC Germany

Tel: +49 160 92620568

Michael Bruns

Michael Bruns

Partner, Analytics & IoT, PwC Germany

Martin Whyte

Martin Whyte

Partner, Data & AI Data Platform and Governance, PwC Germany

Bernd Jung

Bernd Jung

Senior Partner, Strategy&, PwC Germany

Tel: +49 170 2238402

Morten Wetjen

Morten Wetjen

Director, Cloud Solutions Practice Germany, PwC Germany

Tel: +49 160 91925239

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