Carsten Lukas

Carsten Lukas

Senior Manager

Frankfurt am Main, PwC Germany

As Creative Director Carsten leads an internationally awarded creative studio at PwC Germany with focus on the next level of client interaction and brand experience. He is also part of the german metaverse lead team as Experience & Innovation Lead and product owner of PwC Virtual Spaces - the business metaverse solution.

With more than 25 years in delivering successful branding & design, advertising and creative technology experiences, his portfolio covers basically every kind of creative project across various industries, B2B & B2C and all media boundaries.

At a glance

Areas of focus

  • Markets
  • Brand Experience & Immersive Technology


  • Creative Strategy
  • Art- & Creative Direction
  • Experience Design
  • UX & UI
  • Film & Animation
  • Music & Sound FX
  • Live Action & Events
  • Augmented Reality
  • Virtual Reality
  • Metaverse
  • Gen AI


  • Red Dot Design Award
  • Deutscher Digital Award
  • New York Festivals
  • London International Advertising Award
  • Animago Award
  • and more

Carsten Lukas

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