Constantin Hourmouzis
Senior Manager
Mannheim, PwC Germany
Constantin Hourmouzis is a Senior Manager at PwC Germany Customer Transformation team. He advises marketing organizations to effectively engage with customers and capitalize on innovation to leverage customer data.
Constantin has been leading marketing transformations for major global cooperations, with the objective to enhance their customer engagement efficiency. To achieve this, he uses his expertise to set up the marketing architecture around Customer Data Platforms, shaping marketing organisation and define the data strategy. He is a two times marketing innovation award winner 2020 and 2023 with proven track record leading large scale marketing transformations.
“The pace of transformational change in marketing has never been this fast, yet it will never be this slow.”
Constantin Hourmouzis,Senior Manager at PwC GermanyAt a glance
Areas of focus
- Customer Transformation
Experience
- 1st Party Data Strategy
- Customer Data Platforms
- Marketing Operating Model & Governance
- Digital Target Picture
- Customer 360° Strategy
Credentials
- Conduct 360° customer strategy
- Pioneer in the setup of CDP
- Transform a global marketing engine
- Define the 1st party data strategy
- Build the global Marketing governance
