Your expert for questions
Susanne Schmutzler
Partner Change Management in Workforce Transformation at PwC Germany
Tel: +49 175 5767418
Email
Successfully introducing Artificial Intelligence into an organisation is never automatic. Simply providing technical systems and tools is not enough – their availability does not guarantee they will be used. The shift to an AI- and data-driven organisation must be actively guided and managed.
AI requires new ways of thinking and working, new skills and adjusted processes. We help you equip leaders and employees with targeted measures so they can use AI effectively. In doing so, we draw on experience from numerous successful transformation programmes and apply forward-looking approaches such as Agentic Change Management. This enables us to respond quickly and precisely to your specific situation and to support you, KPI-driven, throughout your AI transformation.
„Having AI does not mean you are using it – or benefiting from it. Only when the workforce understands the advantages and adopts new ways of working does the full potential unfold.“
A successful data and AI transformation is about more than rolling out new tools and systems in isolated pockets. You need to communicate the opportunities and benefits, scale understanding and competence for effective use across the organisation, and embed new ways of working for the long term.
We know how to do this from our own experience. PwC Germany has rolled out Microsoft 365 Copilot to more than 17,000 employees, completing one of the largest implementations of its kind. The usage figures speak for themselves: less than a year after the initial rollout, Copilot is firmly integrated into the daily work of over 80% of employees.
Building on this experience, we have developed a programme for introducing GenAI tools that systematically and pragmatically covers every phase of the rollout – from initial introduction to productive use.
“Sparking interest, building essential knowledge and encouraging experimentation – these are critical steps to unlock the benefits of AI with empowered and engaged users.”
Agent-based systems offer significant advantages for change management. They automate workflows, support decision-making and increase productivity. As pioneers of “Agentic Change”, we integrate AI agents into transformation processes and create new, tailored support offerings for leaders and employees. This enables us to respond more quickly and precisely to specific development needs and to guide change processes more effectively.
Depending on your starting point, different agents can be deployed and combined. Our Coaching Companion, for example, provides personalised Copilot training and helps users identify AI use cases. The Leadership Agent supports managers in driving change initiatives – for instance by providing data-driven insights that inform targeted interventions.
Planning to introduce AI tools to boost productivity and gain a competitive edge? Looking to harness GenAI, Agentic AI – or established systems for data-driven decision-making – to streamline processes and tap into innovation from the data and AI ecosystem? We support you from initial planning through to implementation, ensuring your data and AI initiatives achieve full impact and drive sustainable progress for your organisation.
Have you already started with AI but are now facing the challenge of scaling it? We help you build the right mindset, reduce resistance and spread the skills needed to use AI tools efficiently across the organisation. We rely on proven measures such as training and coaching, tailored to your starting point, business requirements and unique corporate culture.
Initial experiments with AI are quickly set up. The real value of the technology only emerges when AI becomes an integral part of everyday workflows. We help you stabilise AI usage and embed it sustainably in your teams. In doing so, we ensure that AI is not only integrated into routine tasks, but that a spirit of experimentation is maintained – so your workforce can continuously evolve in a dynamic AI environment.
Partner Change Management in Workforce Transformation, PwC Germany
Tel: +49 175 5767418