Identifying and Assessing AI Opportunities – and Turning Them into Value
Artificial intelligence is transforming far more than processes, products and business models. It is increasingly shaping how organisations identify growth opportunities, evaluate investments and structure transactions. For buyers, sellers and investors alike, it is therefore essential to assess a company's AI capabilities as rigorously as the opportunities, investment requirements and risks that come with them.
PwC combines AI, industry and deals expertise. We develop AI-driven growth areas and business models, assess AI opportunities and risks as part of due diligence, and support M&A and restructuring decisions. Through AI valuation and business case modelling, we also show clearly how AI can contribute to future business performance and enterprise value. The result is a robust foundation for growth, investment and transaction decisions, turning technological potential into tangible value.
“New opportunities alone don't create growth. What matters is building viable growth models, closing capability gaps in a targeted way and robustly assessing their contribution to enterprise value.”
How AI can help you open up new markets and revenue streams, from initial business idea to viable implementation.
Systematically assessing AI maturity and transaction risks to enable confident acquisition and integration decisions.
Systematically factoring AI into M&A, portfolio, integration and restructuring decisions.
Assessing how AI initiatives contribute to growth, so you can make sound investment decisions.
How organisations grow depends less on technology than on making the right decisions. Not every organisation needs a new business model, and not every capability has to be built in-house. What matters is identifying the options that make the most commercial sense and implementing them with focus and determination. PwC supports you as a trusted adviser every step of the way.
According to PwC's Global Investor Survey 2025, 70% of investors expect higher growth from companies that pursue opportunities beyond their own industry. The most effective approach is to leverage existing assets to create new AI-powered business models, and to close capability gaps through ecosystem partners or acquisitions.
We support you across the entire growth journey: developing new business models, evaluating business cases, advising on transactions and integrating new capabilities and expertise. This means we assess each opportunity not in isolation, but on the basis of what it actually contributes to your organisation's growth.
“Growth strategies that deliver are built on real strengths, not theoretical future scenarios. We support you from the very first step through to implementation.”
Patrick Devine,Partner, Deals AI Lead at PwC Germany
