Strengthen your competitive position with AI as a true differentiator
The rapid evolution of artificial intelligence – from GenAI to agentic AI – is creating major challenges for organisations: how can the technology be used not just to keep up, but to stand out? In the face of AI-driven disruption, many businesses lack a clear sense of direction. They do not have a strategy that goes beyond generic solutions and puts their unique strengths and their organisational DNA at the centre.
Without an AI approach tailored to the specifics of the business, initiatives often remain fragmented and fail to deliver a measurable contribution to value creation. We help you set the right course for future-proof business models and strengthen your market position. Together, we identify the right use cases and value pools so that you not only keep pace technologically, but position yourself as a frontrunner.
“AI opens up new ways to differentiate from your competitors. To achieve this, your AI initiatives must be clearly aligned with your capabilities and your organisational DNA.”
What sets PwC’s Differentiating AI services apart
Achieving real business impact with AI – what holds companies back, and what helps them succeed?
The current AI wave, and in particular the rise of agentic systems, is a precursor to profound market shifts. While the technology is broadly accessible, many organisations struggle to integrate it into – and further develop – their value chain. The core issue often lies in an unclear approach in the face of rapid disruption.
Many still treat AI as an isolated IT project or deploy generic solutions that are equally available to every competitor. They invest in pilots that work technically, but fail to connect to the real value pools in their business.
“Organisations that start now to align their AI initiatives consistently with their unique capabilities and value potential are laying the foundations for tomorrow’s market leadership.”
Amplifying your existing strengths with AI
To use AI effectively as a differentiator, a fundamental shift in perspective is required. Instead of asking “What can AI do?”, the key question becomes: “What makes our organisation unique – and how can AI amplify this?”
Such an approach must be deeply rooted in the industry context and based on a realistic view of the current level of maturity – both technological and organisational. Only organisations that understand their data quality, process landscape and organisational readiness can identify use cases that truly scale and make a difference.
To move from idea to implementation faster, companies need to combine the right strategic direction with approaches such as rapid prototyping. The focus is on identifying high-impact use cases and turning them quickly into tangible solutions. This reduces investment risk and shortens time to value.
In the future, market leaders will be those who manage to integrate AI seamlessly into their products and services.
Strategic differentiation with AI
Future-proof your business with AI-driven differentiators.
How we support you with Differentiating AI
- AI maturity assessment
- Value pool analysis
- Prototyping & design
- Roadmap development
- Implementation
AI maturity assessment
Through a structured assessment of your current maturity, we analyse your technology infrastructure, data quality and organisational capabilities in AI. We identify strengths, uncover critical gaps and assess the impact of AI on your existing product and service portfolio. This creates a robust basis for informed investment decisions and the systematic build-up of AI capabilities.
Value pool analysis
Where is the greatest value potential for your organisation? Together, we uncover what truly sets your business apart and identify specific value pools where AI can have the greatest impact on revenue growth and efficiency. We prioritise high-impact use cases that are tightly aligned with your business objectives, taking into account current market and AI trends relevant to your industry.
Prototyping & design
We accelerate your AI implementation through rapid prototyping and tailored solution design. For the prioritised use cases, we develop fast, functional prototypes that prove feasibility and demonstrate value early on. This agile approach enables rapid feedback, minimises risk and ensures that only those solutions are scaled that have delivered a genuine proof of value.
Roadmap development
To ensure you achieve your goals for AI-driven value creation, we develop a step-by-step roadmap. It links short-term wins with longer-term transformation objectives. We make sure your AI initiatives are scalable and contribute sustainably to your competitive positioning – including the necessary stakeholder alignment and leadership sponsorship.
Implementation
Moving from prototype to production requires an experienced delivery team. Where needed, we take on the technical implementation and integrate validated AI applications seamlessly into your existing IT landscape. We focus on robust architecture, data security and enterprise-wide scalability. In parallel, we support cultural change with targeted change management so your teams recognise and adopt the new AI solutions as a real advantage in their day-to-day work.
Contact us
