Sustainable Innovation

Products, services and strategies for long-term relevance

We put sustainable innovation firmly at the heart of your business.

Sustainable Innovation is PwC’s holistic approach to transforming the brand, strategy, and products of our clients’ businesses towards long-term relevance. We help you create products and services that are viable for your business, feasible from a technological perspective, desirable for customers, and that benefit society and the world at large.

Our multidisciplinary team combines decade-long market experience of a former pioneering innovation studio with methodological know-how in business, service, and tech design.

Business. Experience. Technology.

From designing new services and products to reshaping your organisation, and everything in between: each sustainable innovation project starts with defining our client's Critical Question which we use as a framework and tool throughout all project phases.

Our skillset covers the entire range of transformation projects: from User Research to Business, Organisational, and Service Design; from Interface and Industrial Design to Creative Technology and Spatial Computing; from Brand Strategy to Storytelling, and more.

How we work

“Thanks to your ideas, capabilities, and your eagerness to break new grounds we collectively rocked the house.”

Sandra Rolle,Manager Experience Technology, BMW

Our creative capabilities are transferable across all industries.

We purposefully don’t work in industry silos but bundle our market expertise and insights in seven clusters: Connected Living, Participatory Health, Seamless Mobility, Human Industries, Empowered Citizens, Responsible Economy, and Sustainable Resources. In each field, we have grown deep expertise and client relations, and we drive forward a holistic vision for sustainable innovation.

Our work and expertise

“You have such a commitment to creativity and support for the team, that great things come from that.”

Jerome Nadel,SVP & CMO, Rambus

Our Experience Centers are canvasses for innovation.

We work in inspiring collaboration spaces that pioneer a new way of working, which we love to share with our colleagues, partners, and clients. Reach out to plan your visit.


Situated in the heart of Kreuzberg, the Experience Center Berlin is an innovative and charming space for creative minds. It offers various collaboration and prototyping opportunities for interdisciplinary teams and is well known for hosting and organising all kinds of day & evening events. The studio is located at Paul-Lincke-Ufer, one of the hot spots for creatives in Berlin, surrounded by dozens of options for creative breakouts, dinners or after-work drinks.

Paul-Lincke-Ufer 39/40
10999 Berlin
+49 30 69519400


The Experience Center Frankfurt is located in Tower 185, within the PwC German Headquarters – providing an astonishing view from the 34th floor over Frankfurt’s banking and Westend districts. The center itself is an ideal space for collaboration, providing a versatile combination of open team event space and private meeting and working areas.

Friedrich-Ebert-Anlage 35-37
60327 Frankfurt


The Experience Center Munich is a place made for innovation and collaboration: a light-filled, ground level location surrounded by a spacious and quiet backyard. The interior with its high ceilings and choice of natural materials creates a warm and inspiring atmosphere and makes it a favourite place for our co-workers, clients and visitors alike, offering prototyping facilities, meeting rooms, gathering and socializing areas. Last but not least, our studio is in walking distance to the Theresienwiese, home of the world-famous annual Oktoberfest.

Ganghoferstraße 68b
80339 Munich
+49 89 76758895

Contact us

Nancy Birkhölzer

Nancy Birkhölzer

Director, Experience Consulting, PwC Germany

Verena Augustin

Verena Augustin

Director, Experience Consulting, PwC Germany

Tel: +49 30 2636-4479

Follow us