Deal Announcement 08/17: Retail & Consumer

PwC M&A acted as the exclusive financial advisor to Henkell & Co. Sektkellerei KG on the sale of the “Kurpfalz Sekt” trademark as well as of the private label business to Bernard-Massard Sektkellerei GmbH

The Deal

The German PwC M&A team is pleased to announce the successful Closing of Project BACCHUS, the sale of the “Kurpfalz Sekt” trademark as well as of the private label business of Henkell & Co. Sektkellerei KG (“Henkell”), a leading manufacturer and distributor of sparkling wine, wine and spirits, to Bernard-Massard Sektkellerei GmbH (“Bernard-Massard”), a manufacturer and distributor of branded as well as private label sparkling wines, wines and spirits. PwC M&A acted as exclusive financial advisor to the vendor.

Henkell & Co. Sektkellerei KG

Henkell & Co.-Gruppe is represented by its subsidiaries in 22 countries, exporting to more than 100 countries around the globe. It is the market leader for wine, sparkling wine, Prosecco or various categories of spirits in numerous countries. The building where Henkell was founded remains the headquarters of the Henkell & Co.-Gruppe, to which brands such as Henkell, Mionetto, Champagne Alfred Gratien, Törley Sekt, i heart WINES and Mangaroca Batida de Côco belong.

Bernard-Massard Sektkellerei GmbH

Bernard-Massard was founded in 1919 by Jean Bernard-Massard in Trier, Germany. The Company produces high quality sparkling wines and “Cremant” using regional wines from the Moselle and Saar regions. Bernard-Massard produces both branded as well as private label products.


The global PricewaterhouseCoopers network is a worldwide association of independent auditing and consulting companies which together employ more than 195,000 employees in 157 countries. Our global network comprises nearly 1,550 M&A professionals all over the world, realizing approx. 390 successful transactions per year. We specialize in a wide range of independent M&A services including advice on acquisitions and disposals, mergers, public takeovers, privatizations as well as structured financing.

The PwC M&A deal team consisted of Dr. Boris Hippel (Manager) and Patrick Schachtner (Consultant) who were supported by Jingyi Chai (Senior Consultant) during the preparation phase. Dr. Alexander von Friesen (Partner) was responsible for the overall engagement.

Deal Announcement 08/17: Retail & Consumer

Contact us

Dr. Alexander von Friesen

Dr. Alexander von Friesen

Partner, Corporate Finance | M&A Healthcare & Consumer, PwC Germany

Tel: +49 151 11714398

Martin Schwarzer

Martin Schwarzer

Partner, Corporate Finance | M&A Automotive & Industrial Products, PwC Germany

Tel: +49 160 97228977

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