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COVID-19: Looking to the future together

Caution and pragmatic action will unlock opportunities to bounce back.

Corporations, family businesses, startups and the public sector are continuing to adjust to the new normal, which is still very much being shaped by the pandemic, as well as by the major issues of digitalisation and sustainability. We are here to help with our experience, our expertise and, above all, specific measures – from planning to implementation. Locally and internationally. Because we’re stronger together.

Key areas that you should focus on

Crisis management:
stabilise and reorganise

What do you need in unexpected and extremely challenging situations? A crisis team and a contingency plan that will help you keep your business running, quickly identify particularly sensitive areas, inform your stakeholders, and make the right decisions in a timely manner.

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Personnel and HR: people are at the heart of what you do 

Companies have a duty of care to their employees and need to keep them informed – particularly so in times of crisis. These duties include adapting working conditions (e.g. offering the option of working from home) and various issues related to employment law and social security law – from short-time work to continued payment of wages.

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Liquidity, finance and taxes: staying financially strong

Crises – such as pandemics – often lead to economic standstill, creating immense financial imbalances that can threaten the very existence of a company. Transparency as a company about your own financial situation and liquidity, about public subsidies and the effects on your company’s tax bill are essential in such a situation. This is why now is the ideal time to transform your finance function.

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Law and regulation: contracts put to the test

Crises often lead to complex legal situations – for example, when contracts are not adhered to. You therefore need to quickly ascertain where disadvantages may arise, where you may have to bear liability and where certain statutory deadlines cannot be met.

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Supply chain and operations: quick reactions required

A global pandemic will always jeopardise business operations. Supply chains are put at risk – to IT service providers, to suppliers, to customers. The task now is to identify critical functions and operational risks so that your business operations don’t grind to a standstill.

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Strategy & Transformation: protect your reputation

Decisive action enables companies to come out of a crisis in a stronger and more competitive position. Successful companies use crises as opportunities to re-evaluate their strategy and initiate strategic transformation – this involves reorienting core skills, cost structures and the corporate organisation towards the post-crisis “new normal”. 

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PwC tools and services

Digital tool for crisis management

PwC’s Safe Space tool can support you in getting back to business operations in a controlled manner.

Get the tool

Global overview of tax, legal and economic measures related to COVID-19

Our Navigator tool shows you the most important COVID-19 regulations around the world. If you have any questions, please contact Jan Becker and Volker Käbisch at PwC Germany.

Get the tool

Contact us

Clemens Koch

Clemens Koch

Mitglied der Geschäftsführung und Leiter Markets & FS, PwC Germany

Tel: +49 69 9585-0

Uwe Rittmann

Uwe Rittmann

Leader Middle Market and Family Business, PwC Germany

Tel: +49 211 981-1998

Prof. Dr. Rainer Bernnat

Prof. Dr. Rainer Bernnat

Leader Government & Public Sector, Strategy&, PwC Germany

Tel: +49 69 97167-414

Claudia Nestler

Claudia Nestler

Partner, Forensic Services Leader, PwC Germany

Tel: +49 69 9585-5552

Petra Raspels

Petra Raspels

Workforce, PwC Germany

Tel: +49 211 981-7680

Rainer Kroker

Rainer Kroker

Partner, ESG Leader, PwC Germany

Tel: +49 30 2636-4407

Dr. Steffen Schniepp

Dr. Steffen Schniepp

Legal & Regulatory, PwC Germany

Tel: +49 711 25034-1103

Stefan Schrauf

Stefan Schrauf

Supply Chain & Operations, PwC Germany

Tel: +49 151 46123326

Dr. Peter Gassmann

Dr. Peter Gassmann

Global Strategy& Leader, PwC Strategy& (Germany) GmbH

Tel: +49 69 97167-470

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