Digital Enablement

Leading B2C companies like Amazon, Apple and Netflix have been changing our habits for years. Our digital enablement approach and e.tomics framework follow their example, applying B2C best practices to inspire employees as well as customers.

• Every person has different abilities and needs – especially when it comes to how they approach and use digital solutions. Consequently, digital enablement processes should be individually designed – “one size fits all” does not work here.
• Your employees must see how the transformation initiative delivers meaning and added value to them, on a personal level. Continuous support and communication are crucial here.
• Team members want to be inspired by leaders and other in-house “influencers”. Above all, this means that executives must live the transition themselves, in an authentic and transparent manner.

• It is easy to lose people, especially when discussing a topic that makes them uncomfortable. New and exciting forms of learning, training, and engagement are therefore crucial to sparking enthusiasm for change and ultimately enabling a high level of uptake.  
• Ease of use and intuitive design must go hand in hand. In addition to basic technological functionalities, it is above all the user experience that should be focused on in transformation projects.
• Change takes time, which is why transformation projects do not succeed overnight. Continuous measurement and assessment of change management processes is crucial, as is patience, dedication, and sustained goal orientation on the part of your managers and employees.

For PwC as your consulting partner, it is a top priority to actively involve your employees in the transformation from the very beginning. This is not just a matter of informing them about the process. It means working constantly to empower them with the help of multifaceted tools to help co-create, adopt and, above all, live digital technologies, transformed processes and new organisational forms. 

PwC's Digital Enablement Framework, e.tomics, offers new digital tools and methods that go far beyond classic change management and are highly technology-specific. The e.tomics framework consists of 18 different modules that can be implemented individually or in any required combination. This modular framework helps you flexibly assemble a state-of-the-art and individually tailored change management program, depending on the transformation phase you are currently in.

Maybe you are currently dealing with a Sales, Service or Marketing Cloud. Maybe you are just starting your project, or are facing challenges in the middle of a rollout. Perhaps your transformation has already been completed but you have not yet been able to maximise user adoption. No matter what phase you are in, our e.tomics modules will help you inspire your employees and live your digital transformation.

If you have questions about our functionalities, best practices and use cases, just give us a call. The Digital Enablement team at PwC will be happy to provide you with detailed information.