PwC & Salesforce

The automotive industry is facing a variety of challenges: Competition from new rivals from the Far East, the growing importance of customer experience and the shift to an agency model. We support OEMs and suppliers in their CRM transformation: we help you to consistently focus your company on the end customer and increase your sales – with flexible platforms and scalable and flexible marketing models.

The Salesforce Automotive Cloud is a software solution specially tailored to these challenges. We support you from the selection of a suitable solution through to implementation and operation. In this way, we lay the foundation for sustainable growth and genuine innovation in the automotive industry.

PwC’s proprietary Crystal Customer solution enhances the standard solutions with analytics and AI elements. This gives you important insights into your customer relationships and direct, efficient customer access.

Raw material shortages, sustainability regulations and geopolitical crises: In order to solve the challenges that companies in the manufacturing industry are currently facing, processes need to be adapted and redesigned. It is often helpful to implement new systems in order to cope with the new circumstances and make processes as intelligent as possible.

The Salesforce Manufacturing Cloud offers an extended data model for these requirements and brings you a step closer to smart manufacturing processes. We not only accompany you from start to finish in the introduction of the systems and optimization of the processes, but also offer best practices based on our work with other industrial customers.

With the PwC Field Service Excellence accelerator, we offer a solution that goes beyond the Salesforce standard: this accelerator is based on preconfigured processes that serve as the basis for your individual processes and thus enable a faster, more efficient go-to-market. With the PwC Customer Centric IoT solution, data from machines can be integrated into customer processes.

Geopolitical uncertainties, delays in the supply chain and increasing cost pressure are meeting with changing consumer behavior. In addition, digital channels are increasingly shaping the shopping and brand experience. Retailers and consumer goods manufacturers must respond to this situation by developing new, adaptable business models. Because today – more than ever – it is the customer who determines which business models will prove successful in the future.

With the Consumer Good Cloud, Salesforce offers a solution for building close, collaborative relationships across the entire value chain. We help you use technology to grow your business and deliver on your brand promise to consumers. We use best practices from the consumer goods industry to optimize your business processes. Our assets help you get started with a holistic digital transformation.

In the pharmaceutical industry, the pressure to innovate is increasing and regulatory requirements are becoming ever stricter. On the other hand, more and more technical possibilities are becoming available: Sales are being digitized – for example through electronic prescriptions – and customer service is able to maintain medical devices remotely.

We support you with our technology and industry expertise in adapting your processes to these new challenges.

The combination of artificial intelligence, data and CRM creates entirely new opportunities: Companies are able to reshape their capabilities, business and operating models to achieve their growth objectives and create differentiated value in the marketplace. Seamlessly integrated into the Salesforce platform, Salesforce Einstein helps you make smarter decisions, increase productivity and create unique customer experiences.

AI solutions from PwC and Salesforce equip your sales team with the right tools to succeed. Use the predictive capabilities of Salesforce Einstein to forecast customer needs, predict sales trends and optimize business processes.

The AI-driven algorithms analyze customer data in real time and enable you to customize product recommendations, send targeted marketing campaigns and provide proactive support.