Together with our customers, we implement changes.

Real Estate Consulting

Frankfurt, Skyline

We transform the real estate industry

The real estate industry is essential for the Federal Republic of Germany as well as the European Union. It is an important component for the strength and growth of the economy and provides society with living and working spaces. With around 650 billion euros, the real estate industry contributes around 20% to the total gross value added in Germany.

There is a lot of movement in the real estate market: Demand for properties continues to rise, user requirements and needs are becoming more complex, existing properties of all types of use must be managed professionally and efficiently, return expectations remain ambitious, and the requirements for the sustainability of real estate portfolios are increasing rapidly.

Together with our customers, we develop strategies and suitable business models with the aim of positioning their real estate management in the best way possible. In particular, we focus on organisational and process-related changes resulting from digitalisation, regulations and ESG matters.

Our approach

Institutional quality and industrial strength for professional real estate management

We advise our clients within a worldwide network and experienced national interdisciplinary teams. We offer holistic solutions on a global and local level and comprehensive expertise in all types of use from residential, office and retail throughout to real estate operators and specialists.

As the real estate industry becomes increasingly dynamic, demands for transparency and efficiency in the management of real estate assets are rising. In particular, the request for clarity and comprehensibility is becoming more stringent for investors, owners, users, authorities, and lenders.

Real estate companies must meet these demands in order to adapt their planning and control, management concepts, organization, processes and systems, purchasing strategies and personnel to these requirements to offer market-oriented and competitive services and strengthen their competencies.

Our services at a glance

Strategy and organization consulting

With our experience from a wide range of industries, we are ideally positioned to advise our clients on strategy and organizational issues related to real estate management. Among others, this includes the following services:

  • Development of tailored real estate strategies
  • Development of a fund, investment, and sales strategy
  • Advice regarding new markets, products and trends
  • Organisational and process consulting (including reorganization and outsourcing) 
  • Optimization of portfolio management 
  • Consulting on property management & facility management services and contracts

Our customer groups at a glance

  • Residential construction and real estate companies
  • Industrial companies / corporate real estate
  • Municipal real estate management companies
  • Alternative asset managers
  • Facility management and property management service providers
  • Capital management companies and AIFMs
  • Project developers of real estate and infrastructure
  • Depository institutions
  • Airports and infrastructure companies

“Climate change, inflation, supply bottlenecks and a shortage of qualified staff: the challenges are huge, in particular for the real estate industry. We are happy to support you and work with you together to develop innovative solutions along the entire value chain.”

Sebastian Kreutel,Partner, Real Assets Financial Services & Sustainability Consulting at PwC Germany
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Contact us

Sebastian Kreutel

Sebastian Kreutel

Partner, Real Assets Financial Services & Sustainability Consulting, PwC Germany

Tel: +49 160 7181284

Julian Hagenschulte

Julian Hagenschulte

Director, Digital Construction, Infrastructure and Real Estate, PwC Germany

Tel: +49 1511 5553-189