Every year, the impact of counterfeiting and piracy causes damages amounting to hundreds of billions of Euros to the global economy. Almost every industry is affected by product piracy.
This not only leads to considerable losses in turnover. It leads also to a loss of image, because consumers can lose their confidence in a brand. Companies that have become victims of brand piracy want to defend themselves against this form of white-collar crime.
One challenge is to find the counterfeit products in the world wide web. Most of the counterfeits are sold online, and online trading is fast, anonymous and versatile.
How can companies successfully combat counterfeit? How can they succeed in tracking down product pirates on the Internet? As an intelligent search engine, the Piracy Detection Tool by PwC finds counterfeit products offered on online platforms and marketplaces.
The tool collects information about the providers and distinguishes plagiarism from the original. It collects and secures evidence and thus creates the basis for prosecution and law enforcement.
Through comprehensive market coverage, plagiarism can also be found outside the known international trade platforms.
Product piracy causes billions of dollars in annual losses, can destroy jobs and damage a company's reputation. But companies can defend themselves against this form of white-collar crime and build effective protection:
“Infringement of intellectual property is not a trivial offence. Counterfeit and pirated goods cause enormous damage and affects almost all branches of industry. Consumers also suffer damages from product piracy. This makes it all the more important for companies to install effective protection against brand piracy.“