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Director at PwC Germany
Digital transformation and platform economy is one of the most impactful megatrends in today’s digitalised world. Platforms are in nearly every area of life such as mobility, manufacturing, healthcare, etc. Key players on the market are starting their own platforms or build bridges with others. With our offering “Digital Innovation & Platform Business” we address relevant questions of decision makers. We help business leaders to create a guided path to innovation by developing the right methods that generate insight-based ideas, and to select, produce and commercialise the most valuable and viable results, e.g. prototypes, use cases, business models. We leverage our market perspective, global and technology trends to identify digital-led product and customer opportunities. We also look out for non-traditional competitors from outside the industry with new and different business models, e.g. digital platform-based business models.
A digital platform is an intermediate, which connects two or more market actors, and ease or enable interactions. Emerging technologies such as IoT, AI and Cloud have become the key enablers for digital platform business. For our customers, we see three major potential areas: improvement of core business, leveraging of existing and new digital business, and disruption by new innovative solutions.
"We’re guiding our clients on their path to innovative, platform-based businesses, products and services by developing the right methods that helps them to generate and implement user-centric ideas in combination with game-changing technology."
A medium-sized tech company was faced with serious changes in the hardware sector, its core business. To respond to this situation it wanted to identify growth areas around the Internet of Things (IoT) where it could open up new revenue streams through innovative offerings and solutions.
Any modern city now has a digital agenda that includes digitisation and new technologies, of course, and for Vienna this includes its "Smart City Wien" strategy and the Internet of Things (IoT).
A family-owned German manufacturer for luxury shower trays and bathtubs requires Design Thinking approach to identify pain points and to develop a digital solution in order to improve customer service.
A transport association was faced with the challenge of exploiting the trends in the mobility sector and implementing them in a user-centric way for its intermodal mobility platform, including the associated products and processes.