Industry
Media production / Entertainment
Challenge
Driving efficiency and creative content development with AI
Our role
PwC advises and implements AI solutions throughout the entire value chain
Starting point: Innovation pressure and efficiency demands in Banijay’s media production
Banijay Germany faced the challenge of producing creative content more efficiently and with greater precision to meet the increasing demands of a rapidly evolving media industry. Digitalization and the growing use of AI offer significant opportunities to optimize processes and unlock new sources of value. Together with PwC, Banijay developed a data- and AI-driven approach to systematically identify and harness AI’s potential within production processes. The goals were to increase productivity and efficiency, open up new revenue opportunities, and deepen collaboration with clients. The initial situation was defined by pressure to innovate, intensifying competition, and the ambition to combine creative excellence with technological efficiency.
Our approach: Value-driven use of AI – from analysis to successful implementation
At the heart of the project was a value-driven approach that uses data and AI to deliver tangible impact for Banijay: boosting productivity and efficiency, unlocking new revenue potential, and deepening client collaboration. Following a comprehensive opportunity assessment, relevant use cases were identified, evaluated, and prioritized based on economic value as well as technical and organizational feasibility. Implementation began with a pilot phase involving selected users, leveraging a combination of third-party solutions and proprietary AI agents. The solutions were continuously refined and then rolled out company-wide. The outcome is a sustainable innovation model that successfully brings creativity and technology together.
“In working with PwC, it wasn’t the technology itself that mattered most to us, but its purposeful integration in our daily workflows. It makes our work more exciting, more efficient, and more purposeful.”
Gunnar Juncken, Managing Director, MadeFor (Banijay Germany)Why PwC?
Partnering with PwC gives media companies access to innovative technologies and practical, hands-on consulting tailored to the industry’s specific challenges. Clients benefit from a genuine partnership that not only delivers technical solutions but also empowers the organization to drive lasting change. PwC places strong emphasis on transparency, security, and personalized support – from the initial assessment through to successful implementation. With an interdisciplinary team and deep experience in transformation projects, PwC helps companies respond nimbly to market shifts and secure their long-term competitiveness.
Contact us today to learn how AI can transform your media production!
The value: Efficiency, stronger proposals, and more time for creativity
Using AI significantly accelerated creative processes and improved outcomes in a lasting way. New AI tools support the analysis of audience interests and the optimization of client pitches, enabling quicker trend identification and more audience-tailored programming. Automation in post-production saves many hours of work and increases efficiency across the entire production workflow. In addition, comprehensive training enabled the team to work confidently and independently with digital tools. The result: less routine work, stronger proposals, more time for innovative ideas, and enhanced competitiveness for Banijay Germany in a dynamic media market.
“With Banijay, we’ve shown how artificial intelligence creates real value in media production – from more efficient processes to new creative possibilities.”
Frank Mock,Director, PwC GermanyDo You have questions?
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