PwC at the IAA MOBILITY 2023

What moves us? We explored this question together with you – in the Smart Mobility Space powered by PwC.

On the way to sustainable and innovative mobility

PwC ist Cooperation Partner der IAA MOBILITY 2023

We need to talk!

A lot has happened since the IAA MOBILITY 2021. We are seeing the breakthrough of electromobility and with it China’s rise to become the second largest car exporter. We are witnessing how mobility models are developing into ecosystems and how the actual transport function is taking a back seat. Artificial intelligence and smart data are set to fundamentally change our mobility. At the same time, we as a society are engaged in an emotional debate about the future role of the car and the need for a sustainable mobility mix. Mobility moves us like never before.

At PwC, together with our clients, we develop a wide range of solutions to shape the transformation to sustainable mobility. Through this collaboration, we know how important it is to ask the right questions. That's what we did this year at the IAA MOBILITY under the motto “What moves us?”. PwC Germany was once again an official cooperation partner of the fair in order to rethink mobility together with you – and make the concepts of tomorrow tangible.

Together with you we established a real dialogue – in the Smart Mobility Space powered by PwC, together with our Global Alliance partner Microsoft, the University of St.Gallen and Strategy&.

You couldn’t attend, but would still like to take a look at our programme? The recordings are available thorugh the agenda.

Our partners in the Smart Mobility Space:


What moves you? What moves us? We don't have all the answers yet. But we had a place to discuss the most pressing questions with you and our experts: The Smart Mobility Space powered by PwC was one of the five IAA stages and the central dialogue area for smart mobility. Here you had space for exchange and inspiration on all issues relating to the mobility of the future - together with our Global Alliance partner Microsoft, the University of St.Gallen and Strategy&!

Smart Mobility Space powered by PwC

Smart mobility is so much more than the electrification of the drive. The transformation to smart mobility means rethinking mobility from scratch. With an open mind, boldly and inclusively. New technologies, smart data and artificial intelligence are changing the nature of individual and public mobility and the boundaries between forms of mobility are becoming blurred – whether in urban or rural areas.

Value creation, business models and role assignments are also evolving. Classic market boundaries are breaking down. From the automotive industry to the energy economy and the public sector, through to transport and logistics. Which concepts will not just transport us in future, but bring us forwards?

We have created a dedicated space to discuss these questions and concepts: The Smart Mobility Space powered by PwC was the central dialogue area for smart mobility in Hall B3. From 4 to 8 September 2023, leading experts from various disciplines came together here. Thank you for joining and contributing to an exciting dialogue with our speaker community of 80 forward-thinkers from industry, science and the public sector. The transformation to the mobility of tomorrow can only succeed together with the people involved – with you.

You can find recordings of our panels in the programme.

Global Alliance partner Microsoft

The automotive and mobility industry is evolving as a result of new technology-driven trends such as diverse mobility, autonomous driving, electrification and connectivity. This paradigm shift in the industry can be summarised by the acronym CASE: Connected, Autonomous, Shared, Electrified.

This transition towards Mobility-as-a-Service (MaaS) puts the user at the centre of the action. It forces traditional car manufacturers to compete on several fronts with new market entrants such as mobility providers, tech companies and specialist OEMs, thus increasing the complexity of the competitive landscape.

The industry is undergoing rapid digitisation and integrating AI and Generative AI (GenAI) into its entire process ecosystem: from product design, development, production and the supply chain to customer communication and experience.

A comprehensive and successful transformation of your company is only possible with the right technology partner at your side. Through the combination of our PwC expertise with the tools of our Global Alliance partner Microsoft we can also effectively support your company in its transformation. With the help of Microsoft technologies and platforms, we work together to develop individual solutions to position your company sustainably for the future and support you in overcoming the current challenges.

In our shared Smart Mobility Space at the IAA MOBILITY 2023, we engaged in dialogue on topics such as CASE, AI, smart manufacturing and software transformation.

University of St.Gallen

PwC Germany and the Institute for Mobility at the University of St.Gallen have worked together on the future of our mobility for years. In autumn 2022, we founded the Lab for Smart Mobility. The new think tank researches networked and sustainable mobility models of the future and examines their impact on people’s mobility behaviour. In addition, the researchers deal with the question of where the future mobility industry will be based and what solutions it will have to offer.

The Lab is headed by Prof. Dr. Andreas Herrmann, among others, who shared his view on tomorrow’s sustainable mobility in several panel discussions on the joint dialogue stage of the Smart Mobility Space. In a “Research Corner”, integrated into the Smart Mobility Space, doctoral students from the University of St.Gallen also presented their doctoral theses on the mobility of tomorrow.

Furthermore, at the IAA MOBILITY 2023 we provided information about the joint activities of PwC Germany and the University of St.Gallen for start-ups. The executive programme “CAS Smart Mobility Management – driven by SMART Data & SMART Cities” at the University of St.Gallen is intended as a fitness programme for the mobility revolution. Only if all stakeholders, public and private organisations, develop new mobility ecosystems together can the ongoing transformation succeed.


Mobility is far more than just the transport we use to get around every day. It is a product, a service, an ecosystem – and a subject for social debate and conflict.

The world’s biggest and most important mobility event offers manufacturers, suppliers, tech companies, service providers and start-ups many opportunities to present themselves and their services to a broad international B2B and B2C audience. And it wants to be a venue for redefining and negotiating the role of mobility.

The IAA MOBILITY is a motor and initiator for solutions for the mobility of the future. It works as a triad:

  • On the trade fair grounds: IAA Summit and IAA Conference
    Ground-breaking concepts and developments from leading international companies. Over 500 visionaries and decision-makers on three stages. This is also where you will find the Smart Mobility Space – powered by PwC.
    5 to 8 September 2023
  • Munich city centre: IAA Open Space and IAA Experience
    The mobility of tomorrow at the most prominent locations in the city. Festival grounds, product showrooms, test tracks and other highlights.
    5 to 10 September 2023
  • Between the trade fair grounds and the city: Blue Lane
    Temporary environmental lane as a traffic trial.

To the programme overview of the IAA Mobility 2023

PwC Crowd Management Platform

The PwC Crowd Management Platform supported the IAA MOBILITY 2023 by introducing efficient and user-friendly crowd management measures. As an official cooperation partner of the fair in collaboration with the German Association of the Automotive Industry (VDA e.V.), we have got the opportunity to integrate our software module into the official IAA MOBILITY app. We collected the movement data of the fair visitors in compliance with data protection regulations and evaluated them centrally in meaningful visualisations on our platform dashboard. This way, we not only supported the smooth running of the event but also gained valuable insights into the mobility behaviour of Munich during the IAA MOBILITY 2023.

The implementation of the PwC Crowd Management Platform, including the technical integration of the Software Development Kit (SDK), ensured continuous project management of the entire fair with the use of a software-as-a-service product. Our crowd management analyses focus on topics that are essential for the success of the IAA MOBILITY 2023.

With the help of sensor data from visitors' smartphones, the platform generates a comprehensive picture of crowd behaviour. It enables real-time analysis and evaluation of movement paths, infrastructure use and potential bottlenecks. The crowd management software is supported by an integrated artificial intelligence that provides real-time information on deviations and trends. We focused our attention specifically on mobility behaviour during the fair to gain crucial insights for mobility solutions.

We are thankful for the dialogue with you and our experts at the IAA MOBILITY 2023 and happy we could present our PwC Crowd Management Platform, which not only ensured a smooth and safer fair experience, but also provided valuable insights for future-proof mobility.

Agenda Smart Mobility Space

Monday, 4 September

  • 09:30 – 10:30: What moves us? – Welcome to our Smart Mobility Space 2023!
    Speakers: Joachim Franz (Microsoft), Felix Kuhnert (PwC Germany), Prof. Dr. Andreas Herrmann (University of St.Gallen)
    Moderator: Anja Kohl (Journalist & TV Presenter)
    Watch it now
  • 11:45 – 12:45: I couldn't share less – What does it take to get sharing out of the niche?
    Speakers: Gunnar Froh (Wunder Mobility), Sinaida Cordes (Munich Public Transport Company (MVG)), Dr. Oliver Tinz (Volkswagen Financial Services), Robin Švaříček (HoppyGo by Skoda)
    Moderator: Jonas Seyfferth (Strategy& Germany)
    Watch it now
  • 12:55 – 13:20: Food for Thought: Spotlight on the Chinese Automarket
    Speaker: Jun Jin (Strategy& China) & Felix Kuhnert (PwC Germany)
    Watch it now
  • 13:30 – 14:30: Smart manufacturing as a success driver of the automotive transformation
    Speakers: Erich Barnstedt (Microsoft), Philippe van den Berge (NVIDIA), Dr. Michael Ströbel (BMW Group)
    Moderator: Michael Bruns (PwC Germany)
    Watch it now
  • 15:00 – 16:00: Welcome to the machine age – Leveraging new incentive models, machine communication and mobility data spaces
    Speakers: Dr. Nik Scharmann (Bosch), Riccardo Calabro (Qualcomm), Alun Jones (Global Battery Alliance)
    Moderator: Jonas Seyfferth (Strategy& Germany)
    Watch it now
  • 16.30 – Open end: PwC Opening Reception 
    Speakers: Petra Justenhoven (PwC Germany), Jürgen Mindel (VDA), Christine von Breitenbuch (Messe München), Ulrich Homann (Microsoft), Prof. Andreas Herrmann (University of St.Gallen)
    Moderator: Anja Kohl (Journalist & TV Presenter)
    DJ set by Phil Fuldner

Tuesday, 5 September

  • 09:30 – 10:00: Morning Briefing – Summary of the trade fair day and outlook
    Speakers: Harald Wimmer (PwC Germany), Prof. Dr. Andreas Herrmann (University of St.Gallen), Joachim Franz (Microsoft)
    Moderator: Anja Kohl (Journalist & TV Presenter)
    Watch it now
  • 10:15 – 11:15: Visions of the future(s): 3 divergent future mobility scenarios and the pathways from here to there
    Speakers: Alexander Britz (Microsoft), Eva Kreienkamp (EK Consulting), Dr. Olga Nevska (Telekom MobilitySolutions), Elisa Harper (PwC Deutschland)
    Moderator: Daniela Hanauer (PwC Germany)
    Watch it now
  • 11:45 – 12:45: Al, drive up the car! Where do we stand on the way to fully automated driving?
    Speakers: Holger Rothaug (Microsoft), Severin Bredahl-Banovic (HERE Technologies), Robert Kilian (CertifAI), Johann Jungwirth (Mobileye)
    Moderator: Hendrik Reese (PwC Germany)
    Watch it now
  • 12:55 – 13:55: How to ecosystemize the automotive industry? From disruption to value creation.
    Speakers: Sebastian Grimm (ZF Group), Hui Zhang (NIO), Prof. Dr. Julian Kawohl (Ecosystemizer), Kirstin Hegner (Digital Hub Mobility by UnternehmerTUM)
    Moderator: Alexander Rösch (PwC Germany)
    Watch it now
  • 14:00 – 15:00: Livestream Opening Speech of Chancellor Olaf Scholz
  • 15:00 – 16:00: Towards the habitat on wheels
    Hosted by SBD Automotive
    Speakers: Dietmar Rambau (Bosch), Niranjan Babu (Bosch Engineering India), Dr. Dirk Slama (, Andrew Hart (SBD Automotive), Andrea Sroczynski (SBD Automotive)
    Watch it now
  • 16:30 – 17:30: Catena-X Collaborative Data Exchange along the Automotive Value Chain to enable Circular Economy
    Hosted by Catena-X
    Speakers: Jean-Baptiste Burtscher (Valeo), Philipp Leschinski (BMW)
    Watch it now

Wednesday, 6 September

  • 09:30 – 10:00: Morning Briefing – Summary of the previous day at the fair and outlook
    Speakers: Heiko Seitz (PwC Middle East), Robert Lokner (Microsoft)
    Moderator: Dr. Hans-Peter Kleebinder (University of St.Gallen)
    Watch it now
  • 10:15 – 11:15: Charge me up, Scotty! How will the charging of electric vehicles become a matter of course?
    Speakers: Frederic Korn (NIO), Nikolaus Oberkandler (Federal Ministry for Digital Affairs and Transport, Germany), Luis Roever (SIXT), Anne Smart (ChargePoint)
    Moderator: Heiko Seitz (PwC Middle East)
    Watch it now
  • 11:45 – 12:45: Goodbye company car. Hello corporate mobility strategy!
    Speakers: René Braun (NAVIT), Jan-Wolf Baake (DB Long-Distance), Dr. Lena Lindemann (ERGO Group), Ralf Weichselbaum (Volkswagen Leasing)
    Moderator: Steffen Leffler (PwC Germany)
    Watch it now
  • 12:55 – 13:20: Power to the people! Lunch chat on EV charging
    Speakers: Roger Atkins (Electric Vehicles Outlook), Nishant Arya (JBM Group)
    Moderator: Heiko Seitz (PwC Middle East)
    Watch it now
  • 13:30 – 14:30: In-car payments: What happens when mobility and commerce merge?
    Hosted by Mastercard
    Speakers: Uli Kiendl (ryd), Stefani Poßner (Mercedes pay), Kilian Thalhammer (Deutsche Bank), Dr. Peter Robejsek (Mastercard)
    Moderator: Andreas Pratz (Strategy& Germany)
    Watch it now
  • 15:00 – 16:00: Alles auf E! Die große Transformation
    Hosted by electricar
    Speakers: Kurt Sigl (Bundesverband eMobilität (BEM)), Christoph Knogler (Keba), Alexander Klose (Aiways)
    Moderator: Armin Grasmuck (electricar)
    Watch it now
  • From – Open End: Founders Fight Club goes IAA Mobility: Clear the stage for the mobility pioneers of the 21st century
    Speakers: Jutta Jakobi (PwC Germany), Inga Grieger (BMW iVentures), Dr. Hans-Peter Kleebinder (University of St.Gallen), Anne-Sophie Bernard (Trade Fair Center Munich)
    Moderator: Jan Küster (Founders Fight Club)

Thursday, 7 September

  • 09:30 – 10:00: Morning Briefing – Summary of the previous day at the fair and outlook
    Speakers: Jonas Seyfferth (Strategy& Germany), Joachim Franz (Microsoft)
    Moderator: Dr. Hans-Peter Kleebinder (University of St.Gallen)
    Watch it now
  • 10:15 – 11:15: From hardware to software: an industry in transition.
    Speakers: Ulrich Homann (Microsoft), Swantje Kowarsch (diconium), Thomas Böhm (Infineon), Dr. Martin Fischer (ZF)
    Moderator: Dr. Claus Gruber & Tanjeff Schadt (Strategy& Germany)
    Watch it now
  • 11:45 – 12:45: Next stop: Smart Public Transport! Data and tech in intermodal mobility
    Speakers: Michael Rüffer (Frankfurt Public Transport Company (VGF)), Alexander Möller (Association of German Transport Companies (VDV)), Victoria Markewitz (Via Mobility), Christoph Helf (State Capital Munich), Gernot Bahle (PwC Germany)
    Moderator: Maximilian Rohs (PwC Germany)
    Watch it now
  • 12:55 – 13:20: Food for thought: Electric vehicle powertrains of the future
    Speakers: Dr. Jörn Neuhausen & Jan-Hendrik Bomke (Strategy& Germany)
    Watch it now
  • 15:00 – 16:00: Completing the EV life cycle – Battery recycling will be a sustainable and profitable business before 2035
    Speakers: Prof. Heiner Heimes (RWTH Aachen), Uwe Wolf (BASF), Dr. Marcus Ewig (Rhenus Automotive)
    Moderator: Jan-Hendrik Bomke (Strategy& Germany)
    Watch it now
  • 16:30 – 17:30: Fireside Chat: Smart moves – How Artificial Intelligence will reshape mobility
    Speakers: Ulrich Homann (Microsoft), Andreas Hufenstuhl (PwC Germany)
    Moderator: Felix Kuhnert (PwC Germany)
    Watch it now
  • 18:00 – Open end: Women in Mobility Networking
    Speakers: Inga von Bibra (Microsoft)
    Moderator: Annabelle Kliesing (Strategy& Germany)

Friday, 8 September

  • 09:30 – 10:00: Morning briefing: Outlook for the day and wrap-up of the highlights of IAA Mobility
    Speakers: Daniela Hanauer (PwC Germany), Robert Lokner (Microsoft)
    Moderator: Dr. Hans-Peter Kleebinder (University of St.Gallen)
    Watch it now
  • 10:15 – 11:15: Necessity of funding in mobility
    Hosted by Carbonify
    Speakers: Niklas Gawehn (Carbonify), Tim Kempel (Carbonify)
    Moderator: Marc Cousins (Carbonify)
    Watch it now
  • 11:45 – 12:45: Capital, standards or new players: What really drives us towards sustainable mobility?
    Speakers: Dr. Isabelle Canu (Green European Tech Fund), Dr. Matthias Ballweg (CIRCULAR REPUBLIC), Marcus Behrendt (BMW i Ventures)
    Moderator: Hadas Zucker (PwC Germany)
    Watch it now
  • 12:55 – 13:20: Science bites – Future rides, youth guides: SAVs on the rise! 
    Speakers: Marvin Greifenstein (University of St.Gallen) & Dr. Peter Kauschke (PwC Germany)
    Watch it now


“What moves us? When it comes to transforming our shared mobility, this is a question we ask ourselves almost every day. At the IAA MOBILITY 2023, we are therefore creating a space to discuss effective solutions – cross-industry and in real dialogue.”

Felix Kuhnert,Automotive Leader at PwC Germany
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Dr. Peter Kauschke

Dr. Peter Kauschke

Director Transport and Logistics, Mobility, PwC Germany

Felix Kuhnert

Felix Kuhnert

Partner, Automotive Leader, PwC Germany