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PwC at IAA MOBILITY 2025

8th to 12th September 2025

Shaping the Future of Mobility: Welcome to the Smart Mobility Space powered by PwC

Inhale. Exhale. Move

That’s why we’re creating a space to pause and reflect. A space where thought leaders from business, academia, and politics come together to exchange ideas, gain fresh perspectives, and co-create the mobility of tomorrow.

Our motto, “Inhale. Exhale. Move.”, is more than just a slogan—it’s an invitation to take a breath amidst the fast pace of the industry, refocus, and move forward with clarity and purpose.

Look forward to a curated program at our IAA Conference stage featuring over 100 top-tier speakers, inspiring keynotes, engaging panels, and deep dives into topics like digitalization, AI, sustainability, urban mobility, and many more.

Together with our co-hosts – Microsoft, global insurer Allianz Partners, the University of St.Gallen and Strategy& – we’re creating a space where mobility isn’t just showcased, but reimagined.

Be part of the movement. Join us.

Smart Mobility Space presented by

PwC Logo
Logo Strategy&

Partner Microsoft
Partner Allianz
Partner University of St. Gallen Institute for Mobility

Smart Mobility Space: Keynotes & Panel Discussions

Monday, 8 Sept

Press Day​

  • 12:30 – 13:30
    Welcome Session: How we Move – Introducing the Smart Mobility Space.
  • 13:30 – 15:00
    The CEO’s Agenda: Mastering the Mobility Transformation.
  • 16:00 – 17:00
    Value in Motion: Financing the Transformation of the Automotive Industry.
  • 17:15 – 18:15
    Towards Sustainable Mobility in Cities.

PwC @ IAA MOBILITY 2023

The journey we have undertaken

The Smart Mobility Space powered by PwC celebrated its premiere at the last IAA MOBILITY. Together with our Global Alliance partner Microsoft, the University of St.Gallen and Strategy&, we hosted the central dialogue area on smart mobility. Watch it in motion:

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IAA 2023

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    Transcript

    “We are experiencing an era of disruption that is opening up – and forcing – new paths in terms of technology and society. ‘Business as usual’ is no option. We are elevating the dialogue about successful and sustainable mobility of the future to the big stage: the Smart Mobility Space at the IAA MOBILITY 2025.”

    Felix Kuhnert,Partner and Automotive Expert at PwC Germany
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    Contact us

    Felix Kuhnert

    Felix Kuhnert

    Partner, Automotive Expert, PwC Germany

    Dr. Peter Kauschke

    Dr. Peter Kauschke

    Director Transport and Logistics, Mobility, PwC Germany

    Hardy Herlt

    Hardy Herlt

    Senior Manager, Automotive, PwC Germany

    Tel: +49 151 50945207