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Case Study: Leading Start-up in the Automotive Industry
We helped our client build one of the first agile data-driven marketing organisations. This enabled it to establish itself as a leading start-up in the automotive industry.
Challenge
Our client wants to position itself as a pioneer in the eMobility space. Lack of processes and structures prevent the client from scaling marketing efforts to build a strong brand.
Solution
- Development of a holistic and global marketing strategy, from planning to automated creation and execution of campaigns (paid, earned, owned) to definition of KPIs and measurement of success.
- Implementation of the data-driven, agile marketing model embedded in marketing automation software along the complete customer lifecycle
- Introduction of a data management platform (DMP) to build complete view of the customer and optimise activities according to customer profiles
- Development of a roadmap for scaling our client's marketing with the help of PwC's Data-Driven Marketing Framework ma.tomics
- Continuous optimisation of marketing measures through an agile marketing approach
- Unified and organisation-wide data and segment taxonomy
- Provision of the necessary systems, tools and processes and support of the organisation
Added value
- Structured global marketing alignment within the organisation
- Increased transparency through measurability of marketing activities along the customer journey
- Increased planning accuracy and thus increased efficiency
- Scaling of the marketing organisation as a basic prerequisite for future growth
Case Study: Leading Consumer Goods Manufacturer of Hot Beverages
Centralisation of the purchasing process for digital media. We helped our client centralise the digital media buying process across countries. Today, the global digital department has an overview of all activities.
Challenge
Our client is a global company in the B2B2C industry with a variety of sub-brands. The company has a fragmented approach to managing media agencies in different countries.
Solution
- Introduction of a global taxonomy for marketing campaigns: this laid the foundation for further implementations.
- Advising on the selection and implementation of tools and technologies: These measures support digital media buying.
- Consulting on processes: We assisted in setting up annual processes for media strategy, planning, optimisation and budgeting.
- Establishment of a suitable data strategy: Today, the company complies with the EU General Data Protection Regulation (EU GDPR) in its handling of data.
Added value
- Introduction of agile processes
- Implementation of a globally standardised marketing planning tool
- Introduction of a standardised campaign taxonomy to simplify coordination
- Better overview of the technology and tool landscape
Case Study: 85 markets, one data-driven marketing approach
Our client is one of the most successful manufacturers in the consumer goods industry and not only represents a strong brand on social media, but is also one of the world's leading event organisers. However, the potential of its customer data has not been fully exploited so far. The planning and execution of marketing activities has also been insufficiently aligned and coordinated globally.
