Marketing Advisory

Marketing strategy and technology

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We can help you to navigate complex marketing ecosystems and optimise your martech stack. Our method is based on the BXT approach (Business, eXperience, Technology) and the ma.tomics framework. Our goal: a seamless symbiosis of data-driven marketing and human creativity. We’ll make your business more customer-centric by consistently aligning your marketing strategy with the interests of your customers, personalising and elevating your customer experience to help you build long-term customer relationships.

Marketing efficiency

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You can make your marketing more efficient if you translate your data into clear actions, instead of just analysing it. Our expertise covers targeted pitching and customer retention, powered by advanced marketing mix models, attribution models and audience analyses. The goal is an agile marketing organisation that uses data to make ongoing improvements. We rely on our tried-and-tested agile target operating models and the innovative ma.tomics concept to deliver automation and continuous improvement in your strategic marketing.

Marketing effectiveness

Whether you’re looking to grow your core audience, turnover or just your numbers in general, we at PwC are your ideal partners for hacking quick, efficient growth through marketing. Our experts will help you to set and achieve lasting marketing goals, and boost the efficiency of your campaigns and strategies. Come with us on a journey to discover innovative ways of improving your marketing ROI for the long term. Let’s work together to lay the foundations for profitable, targeted growth in your company.