The next few months are likely to be a rocky road for businesses as the economy struggles to recover from the impact of the COVID-19 pandemic. The worst is undoubtedly yet to be felt; the full effects have been temporarily cushioned by
government intervention and certain legislative protections with regards to insolvency reasons and obligations. But some of these defences are starting to end and all will have a finite life, so businesses need to be prepared.
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Business Recovery Services Leader at PwC Germany
Tel: +49 89 5790 6443
We’ve already seen businesses fall into administration in the hardest hit sectors. It’s likely that others will follow – but many more can be saved if the right decisions are taken at the right time. This is why we see the early identification of issues and assessment of options followed by pro-active stakeholder management as one of the four critical areas that businesses need to pay close attention to in the coming months. These are just like the tyres on a car – if just one fails for any reason, a crash is inevitable.
Any business that might come under financial stress has a window of opportunity – the point at which something can be done to set it on the road to recovery, and where financial stress becomes distress, fending off insolvency. This might mean remedial action taken by management, such as releasing cash from working capital and operations or other ‘self-help’ actions, but it’s not always possible to solve problems quietly and internally.
A financial restructuring transaction can make the difference between survival and insolvency. More often than not, the restructuring works – financing arrangements are renegotiated, new debt or equity is raised, or part of the assets or business are sold – but it’s a process that needs to be carefully handled.
A business that could be heading for trouble is closely watched by investors, concerned suppliers, lenders, regulators and anyone else with a vested interest – and once financial restructuring is on the table, the different perspectives of third party stakeholders come into play.
Financial restructuring has sometimes been seen as the knell of doom for a troubled business but that’s not necessarily fair. At PwC we’ve helped businesses explore options that have helped them ride out tough times and recover strongly. That said, this is an unusual situation – stakeholders, and particularly lenders, have the same concerns and requirements that they would have in any recession, but layered on top of this in the COVID-19 world may be a greater tendency towards caution because of the uncertain outlook and new questions over business health and viability.
That’s why businesses need to pay close attention to stakeholder management in the coming months, whether they feel that financial restructuring is looking likely or not. It’s important in this environment that management is compelling in its communications with third party stakeholders but is also cognisant of the reality of the situation.
Here are five essential tips:
Failing to manage key stakeholders effectively in the coming months could easily derail a recovery. But by remaining alert and mindful of any difficulties that the business faces, a well-prepared management team can reap the benefits of financial restructuring options and retain control of the company’s future.