Crisis preparation

Your expert for questions

Jens Greiner ist Director, Forensic Services bei PwC Deutschland

Jens Greiner
Director, Forensic Services at PwC Germany
Tel.: +49 69 9585-5831

How ready is your organization to face a crisis?

A crisis can happen at any time. The COVID-19 pandemic has shown us how quickly a local event can escalate into massive worldwide disruption to life and business. While the origin and timing of a crisis may be unknown, companies can put a range of measures and initiatives in place to be prepared. Good preparation for crisis situations helps mitigate the risk of damage to your employees and customers, disruptions to normal operations, and long-lasting damage to your reputation. With the right preparation, you can emerge from crises stronger.

How to prepare for a crisis

Good crisis preparation helps your organization to respond more swiftly and more efficiently to disruptive events. The more prepared a company is, the more targeted the crisis response will be. Here are a few approaches to consider as part of your crisis preparation.

Crisis preparation assessment

A crisis preparation assessment provides a detailed snapshot of your organization’s current crisis management capabilities. The assessment provides an insight into how prepared your company is and helps to define priorities for enhancing your resilience to crises.

Simulations and exercises

Simulations and exercises can help your organization regularly test, reassess, and improve its resilience. Your teams are trained in dealing with difficult situations and develop a routine that pays off in the event of an emergency.

Crisis training

General crisis training establishes a structured process for developing potential crisis scenarios, reviewing your crisis and business continuity plans, and putting them to the test. You’ll develop muscle memory and be better prepared for the unknown.

Introduction of an integrated crisis preparation program

Ideally, crisis preparation and management should be implemented as an integrated program throughout the company. The program elevates your teams’ awareness of risk and potential implications. It helps the whole organization to navigate a crisis with confidence.

Crisis plan development

Crisis plans are critical to an effective crisis management program and, ultimately, crisis response. A good crisis plan provides clear structure and guidance to overcome the challenges of a significant disruptive event.

On-call agreements

On-call agreements provide external support in the event of an emergency. An on-call agreement with PwC offers priority access to a global network of experts, experienced crisis handling personnel, and surge capacity in the event of a crisis situation.

“93% of companies expect to experience a crisis in the future.”

PwC’s Global Crisis Survey 2021
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Jens Greiner

Jens Greiner

Director, Forensic Services, PwC Germany

Tel: +49 175 3532089