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Your expert for questions
Director, Forensic Services at PwC Germany
Tel.: +49 69 9585-5831
The way management personnel prepare for disruptive events and how they respond to them is crucial in determining how well an organization recovers and whether it emerges stronger from a crisis. In practice, an integrated response to a crisis has proven to be successful because it:
We believe a crisis can be a catalyst to drive strategy transformation – because we’ve seen it happen time and again. But a coordinated crisis response, combined with a clear strategy, is needed to utilize the opportunities presented by a crisis. Without a strategy with clear goals and responsibilities, an unplanned event can interrupt critical operations and lead to a loss of confidence among stakeholders, employees, and customers alike, which may lead to long-lasting damage to your organization.
An effective crisis management strategy initiates swift action. It helps your team quickly get clarity on the potential impact of the crisis.
With the right crisis response, management personnel create the space to analyze the situation and think while making and communicating the right decisions.
An appropriate crisis response always anticipates what’s around the corner – even as immediate circumstances need to be addressed. By combining that foresight with lessons learned, you’ll continuously strengthen the crisis management capabilities of your organization.
With the help of targeted response initiatives, you can prepare an effective crisis response for your company – regardless of the type or scope of the crisis that is threatening your organization. We support you with experienced experts from our PwC network.
“21% of German companies did not have a formal crisis response team in place prior to the pandemic.”