Cloud computing in Real Estate

31 Juli, 2018

Data access from anywhere

Cloud technology can request the resources needed on the internet for web-based tools and applications. Businesses using cloud services can store their files and applications on external servers and access their data over the internet from anywhere in the world.

Cloud computing consists of three main service categories:

  1. Infrastructure as a Service (IaaS)
  2. Platform as a Service (PaaS)
  3. Software as a Service (SaaS)

IaaS provides access to virtualized hardware, e.g. server space or IP addresses. PaaS offers the possibility to design individual software applications with the help of the supplier's given tools. By contrast, SaaS allows software applications to be used over the internet without having to install them on the company hardware.

With the help of the cloud, response speed can be increased, resulting in higher efficiency and service agility (time-to-market). Other advantages are cost savings and flexibility due to a changed IT landscape.

In addition to the many opportunities, the cloud holds various risks, such as data protection and security, data and process integration, as well as increased management complexity and service provider control. Particularly in areas with increased business travel, the use of cloud servers as data storage and for big data analysis has become indispensable. The real estate industry uses cloud solutions in all areas of the value chain. Whether it's project development, financing rounds, lettings or property management - mobile access to data has become a game changer. Where formerly physical data rooms for a due diligence were scoured by an armada of analysts, today virtual data rooms stand for transparency and security. Structured lease databases help to schedule lease prolongations. Digital workflows help with the transparent and time-optimized execution of standard processes.

Future Impact

The future is located in the cloud, and certainly will remain there. Even today, many large companies rely on the use of cloud services. There will be an intensive adaptation of traditional CRM systems in the near future, enabling a smooth interaction with cloud solutions. Software companies such as Microsoft and RIB are accelerating the digital transformation of the real estate industry by developing a cloud solution for BIM modeling. Many PropTechs are particularly confident in the development of software-as-a-service solutions. For example, platforms are being created that allow real estate owners to manage their properties in the simplest way possible. Digital workflows, intelligent rental contract databases and big data analytics that are available anytime and anywhere will not be a niche solution anymore. Also in the real estate industry, we are looking into a future in which we can discover new applications as the cloud grows and grows.



Dealpath is a SaaS deal management solution for real estate investment and development. Dealpath offers intelligent pipeline tracking, powerful deal analysis and collaborative workflows so that teams can focus on value-adding work and achieve optimal risk-adjusted returns. is an online platform for real estate owners that enables them to manage their properties more efficiently at very low costs. It makes all real estate data available anytime, anywhere on all devices, clearly arranged and accessible via the cloud.

Contact us

Thomas Veith

Thomas Veith

Partner, Global Real Estate Leader / German Real Assets Leader, PwC Germany

Tel.: +49 69 9585-5905

Julia Arlt

Julia Arlt

Global Digital Real Estate Leader, PwC Austria

Tel.: +43 699 16305045

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