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Future-ready from data platform to AI application: we make your organisation AI ready and help you harness the potential of AI securely and at scale
Data & AI Consulting
Real value, not experiments: data as the key to AI success
Artificial intelligence is transforming the global economy at pace. The opportunities are immense: Generative AI and Agentic AI accelerate decision making, increase efficiency and open up new growth areas. Yet the reality in many organisations looks different: AI initiatives often remain isolated pilots because the foundation is missing – a robust operating system for data and AI.
Without clear governance and a scalable architecture, there is a risk of losing control – over data, costs and compliance. Hyperscalers provide enormous power, but without your own rules that power can quickly turn into dependency. This is precisely where we come in.
“For AI to deliver on its promise, you need a solid data foundation and the right framework. Only then can organisations use AI applications securely and trust the results.”
Your Benefits
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PwC Approach: The 6 Building Blocks of a Successful AI Transformation
From Identifying ROI to Scalable Enterprise Capability
Kickstart Workshop
Kickstart Workshop
Rely on a clear roadmap for your AI transformation. Together with you, we’ll explore how AI can generate measurable added value for your business.
Data and AI Strategy
Data and AI Strategy
Opt for a value-driven AI strategy. We’ll develop a plan for this, focusing on value creation and profitability, as well as measurable criteria.
AI Target Operating Model
AI Target Operating Model
Create clear structures and foster collaboration: with an AI Target Operating Model you design your organisation to be efficient, future ready and demonstrably value creating – the basis for lasting AI success.
AI along the Value Chain
AI along the Value Chain
Unlock the potential of your value chain with artificial intelligence: increase efficiency, reduce risk and deploy intelligent solutions – for sustainable success and future proof strategies.
Differentiating AI
Differentiating AI
With a clear AI strategy from PwC you identify value creating use cases and define a roadmap for differentiation and rapid implementation – to secure a sustainable competitive edge.
Digital Sovereignty
Digital Sovereignty
Strengthen your digital autonomy: with compliance, transparency and fairness, plus health checks, risk analyses and AI certifications, you ensure AI is used in line with European values.
AI Governance
AI Governance
With AI governance you create trust, innovation and compliance: future proof frameworks, automated controls and risk assessment enable responsible, scalable AI solutions.
AI-Ready Data Foundation
AI-Ready Data Foundation
Lay the foundations for productive AI with a robust data foundation. We help you ensure consistently high data quality and security.
Data Platform
Data Platform
A robust data and AI platform delivers the right data at the right time, underpins analytics and AI development and, through strong technology partnerships, provides tailored solutions for your business.
SAP Business Data Cloud
SAP Business Data Cloud
Experience how your data creates tangible value: with PwC and SAP you connect data sources securely, gain transparency and lay the foundation for data driven decisions and innovation.
Data Catalogue
Data Catalogue
A central data catalogue makes your data discoverable, understandable and usable. This increases team productivity, accelerates decision making and maximises the value of your data – building a data driven, future ready organisation.
Data Governance
Data Governance
With a strong master data governance strategy you establish clear accountabilities, defined standards and secure processes. The result: reliable data quality, reduced risk and regulatory compliance – the foundation for scalable innovation and sustainable growth.
Data Quality Management
Data Quality Management
Improve your data quality with GenAI: automated rules, AI‑supported data maintenance and tailored solutions for unstructured data enable better decisions and more reliable insights.
SAP Master Data Governance
SAP Master Data Governance
Effective master data management is the basis for successful digital transformation and for realising the potential of AI and automation. With Master Data Management (MDM) organisations create a single source of truth and ensure consistent, error free master data.
Use Case Implementation
Use Case Implementation
From the pilot phase to measurable success: we implement your AI projects quickly, securely, in a user-centred manner and at scale. For AI deployment with demonstrable benefits.
Agentic AI
Agentic AI
Agentic AI takes AI to the next level: autonomous systems act proactively, prepare decisions and independently solve complex tasks – deployed securely and in line with your strategy.
Salesforce Agentforce
Salesforce Agentforce
Use Agentforce to embed AI into your business processes: intelligent automation, personalised customer experiences and more efficient workflows increase productivity and free up capacity for innovation.
SAP Joule
SAP Joule
SAP Joule revolutionises how you interact with SAP systems: as an AI co pilot, Joule enables intuitive navigation, faster transactions and deeper insights – for greater efficiency and innovation.
Smart Planning
Smart Planning
Future proof your performance management: Smart Planning brings together AI, data and agility for innovative financial planning, faster decisions and sustainable competitiveness.
Evaluate & Scale
Evaluate & Scale
Roll out successful AI solutions across the organisation. We assess the effectiveness of your applications and roll out pioneering approaches in a controlled manner throughout the organisation
AI @ Scale
AI @ Scale
Many organisations hesitate when it comes to introducing AI – we support you with AI @ Scale: a scalable AI organisation, seamless integration, central orchestration and agile adaptation to ensure rapid, secure impact.
AI Enablement
AI Enablement
From change and adoption to upskilling the workforce and AI governance – with AI Enablement, you lay the foundations for a sustainable AI transformation.
Change & Adoption
Change & Adoption
Technology alone is not enough: we build awareness, upskill your workforce and embed an AI first mindset with tailored enablement programmes – for higher ROI, greater trust and more data driven decisions.
Frid.AI
Frid.AI
With Frid.AI your teams become 'AI Makers': develop concrete use cases and benefit from automation, streamlined processes and accelerated growth – pragmatic and impactful.
Strong partners for your AI advantage
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Forrester names PwC a Leader in AI Consulting Services
PwC was named a Leader in The Forrester Wave™: AI Consulting Services, Q2 2026. The report describes, among other things: early FinOps integration and strong results in value management and AI architecture. Clients value the combination of strategic advisory and hands-on engineering – along with rapid adaptability and clear, collaborative project governance.
Data & AI Events
The economy is undergoing fundamental change: data and artificial intelligence are no longer just technology trends, but critical drivers of competitiveness. Organisations that consistently leverage these technologies secure efficiency gains, innovation power and risk reduction.
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