The Sustainable Innovator – Newsletter

Arguments and practices to drive change at scale

In business, and especially in the field of innovation, we need to start embracing complexity and the greater responsibility it brings. Not just because this is what the world needs from us; but because it’s the only way to transform our brands and organizations towards long-term relevance.

When we master thinking and caring at system-scale, from the big picture strategy down to the smallest details that get prototyped and tested, we can devise solutions that are more future-proof — products and services that are not just desirable, viable and feasible, but also beneficial for society at large and our planet. We can methodically design experiences and stakeholder systems that have a lasting positive impact. We can enjoy inclusive growth that may be exponential, but never at the expense of others.

So let us ask the critical questions. Let us rethink what we value and innovate for. Let us build trust as we transform. And then, let us drive change at scale.

This is what innovation should be all about today, and this is what this newsletter is all about. 

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Contact us

Nancy Birkhölzer

Nancy Birkhölzer

Director, Experience Consulting, PwC Germany

Verena Augustin

Verena Augustin

Director, Experience Consulting, PwC Germany

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