The Sustainable Innovator – Newsletter

Arguments and practices to drive change at scale

In business, and especially in the field of innovation, we need to start embracing complexity and the greater responsibility it brings. Not just because this is what the world needs from us; but because it’s the only way to transform our brands and organizations towards long-term relevance.

When we master thinking and caring at system-scale, from the big picture strategy down to the smallest details that get prototyped and tested, we can devise solutions that are more future-proof — products and services that are not just desirable, viable and feasible, but also beneficial for society at large and our planet. We can methodically design experiences and stakeholder systems that have a lasting positive impact. We can enjoy inclusive growth that may be exponential, but never at the expense of others.

So let us ask the critical questions. Let us rethink what we value and innovate for. Let us build trust as we transform. And then, let us drive change at scale.

This is what innovation should be all about today, and this is what this newsletter is all about. 

To subscribe to the newsletter just klick the 
subscribe button below.

Except for your e-mail address all information is optional.
We will use this information to personalize the newsletter and to
maintain the business contact.

Required fields are marked with an asterisk(*)

We will collect, process and use your personal data only for the purpose of responding to your comment or suggestion, unless

  • we have explicitly informed you about the further purpose and you have consented to it,
  • the further purpose is in direct relation to the original purpose for which your data was collected,
  • the processing and use is required by law or regulatory - or court order, or
  • the processing and use is necessary for the substantiation or protection of a legal claim or the defence against unlawful behaviour.

We will not sell or merchandise your personal data to any third party nor transfer it for any other reason. No "third parties" in this context are companies of the group of PricewaterhouseCoopers GmbH WPG. We may also transfer your personal data to other member firms of the international PwC-Network, if such transfer was necessary to serve the purpose for which you have submitted the data (e.g. responding to your comment or suggestion).

Contact us

Nancy Birkhölzer

Nancy Birkhölzer

Director, Experience Consulting, PwC Germany

Verena Augustin

Verena Augustin

Director, Experience Consulting, PwC Germany

Follow us